A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign that bowed last summer.
Developed by writer/producer Steven Moseley, Lifetime’s 60-second “Social Revolution” spot is designed to tease the new on-air look the network plans to adopt this summer. Trouble is, it’s a dead ringer for the 30-second Cosmopolitan of Las Vegas “Misfit Right In” promo that debuted last July.
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