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NEW YORK Scholastic Parent & Child, which defied industry convention by running an ad on its cover, is planning to break tradition again with cover strip ads and, in what it contends are a consumer magazine first, cover peels.
The corner-cover peel ads, appearing on the covers of the October and November issues, will let the advertiser run a coupon or call to action message. Risa Crandall, vp of Scholastic Parents Media, which publishes the magazine, said the clients who bought the corner peels liked their ability to measure results.
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