If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.”
On the one hand, the broadcast networks may be lucky if they can match their dollar volumes of a year ago; at the same time, top-tier cable should walk away from the table up between 5 percent and 7 percent.
As of midafternoon Friday (June 8), only The CW had completed its upfront deal-making, moving 75 percent of its available inventory of 10 weekly prime-time hours.
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