Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime's Who Is America?

It's got that Sacha Baron Cohen brand of comedy

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America?

The series, hosted by Sacha Baron Cohen, will apparently explore “diverse individuals” in America. But it appears the series will feature the comedian interviewing politicians, at least Sarah Palin and Roy Moore, who made sure to tell their followers all about what had happened.

It inadvertently drummed up more headlines for the show, and Palin called it a “sick” move.

“Yup — we were duped.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in