Samsung Mobile's Jayanta Jenkins Tapped to Lead Disney+ Content Marketing

He'll head a streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure

Jayanta Jenkins, the global executive creative director for Samsung Mobile through Samsung’s internal agency Cheil Worldwide, is joining Disney to head up content marketing at streamer Disney+ and several linear networks, the company announced today as part of a broad restructuring and streamlining of its sweeping general entertainment unit.

Jenkins is a prolific industry creative who served as Twitter’s first-ever global head of creative. He has held stints at places like HP, Apple’s Beats by Dre and Wieden + Kennedy, and will head up all content marketing for Disney+, as well as for linear brands like Disney Channel, Disney Junior, Disney XD and National Geographic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in