Jayanta Jenkins, the global executive creative director for Samsung Mobile through Samsung’s internal agency Cheil Worldwide, is joining Disney to head up content marketing at streamer Disney+ and several linear networks, the company announced today as part of a broad restructuring and streamlining of its sweeping general entertainment unit.
Jenkins is a prolific industry creative who served as Twitter’s first-ever global head of creative. He has held stints at places like HP, Apple’s Beats by Dre and Wieden + Kennedy, and will head up all content marketing for Disney+, as well as for linear brands like Disney Channel, Disney Junior, Disney XD and National Geographic.
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