Samantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday

Show offers tips for combating ‘hot flashes’ and ‘self-destructive behaviors’

Full Frontal With Samantha Bee offered the country tips for "graceful aging in an ungraceful era." Full Frontal with Samantha Bee
Headshot of Jason Lynch

Full Frontal With Samantha Bee is on hiatus for a couple weeks and won’t be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on Independence Day this week.

In a new Medium post, the show offers tips to America about “preparing now for graceful aging in an ungraceful era.” Even as “one of the youngest nations alive” at 242 years, “you might think you’re not yet susceptible to signs of aging, but girl, some countries start seeing fine lines and wrinkles as early as their 200th year!”

Among the show’s tongue-in-cheek advice for the country: how to deal with “hot flashes” i.e. climate change (“you simply have to regulate industries that produce carbon, invest in clean jobs, and put ice on your pressure points”) and “self-destructive behaviors” (“You simply must cut these out! Not wearing sunscreen to the beach because you want a tan? No! Selling guns with absolute abandon because of a rule written when you were 1 year old? Bigger no!”).

Full Frontal’s holiday hiatus comes as some advertisers are still keeping their distance from the show since Bee sparked a national backlash in May by calling Ivanka Trump an expletive on the program.

The most recent new episode, on June 20, included spots from PlayStation, Kia Sorento, E*Trade, Progressive, Wonderful Pistachios and upcoming films Skyscraper and The First Purge. While that featured more brands than Bee’s first post-controversy episode—in which only PlayStation, the Epix series Deep State and movies Ocean’s 8 and Jurassic World: Fallen Kingdom bought national spots—the national ad inventory hasn’t yet returned to the show’s earlier May levels.

However, no other brands have completely cut ties with the show in the way that two Full Frontal sponsors (digital advertiser Autotrader and State Farm, which had appeared on the May 30 linear broadcast that featured the expletive) did immediately after the controversy began, when they announced they were pulling out of the show.


@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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