These days, the vast majority of Super Bowl ads make their TV debut during the big game, but it wasn’t until the ’70s when spots were created specifically for that telecast.
Rob Lowe told Adweek that he appeared in the very first ad made for a Super Bowl: a 1977 Coca-Cola ad, which was his very first acting paycheck.
“We didn’t understand what that meant, because it had never been done,” said Lowe of appearing in a Super Bowl spot.
Lowe said the spot was shot in one continuous take, “which was unheard of in those days.
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