NEW YORK With short-form branded entertainment attracting interest from more brands, Ripe Digital Entertainment, an online video platform, has modified its sales approach to create new opportunities.
At what the entertainment firm refers to as its “in front” (the equivalent of a broadcast TV network’s upfront) this Thursday at New York’s Soho House, Ripe Digital will unveil its new strategy when it presents its 2008 programming slate.
“We’ve switched gears as far as how we sell our networks [Ripe TV, Octane TV and Flow TV] where we are selling programming rather than our networks as one property,” said Ryan Magnussen, CEO.
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