Respectable Return for CBS’ Big Brother

THE PROGRAMMING INSIDER
Friday, July 10, 2009
  
Respectable Return for Big Brother
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Not a Match

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Prime-Time Metered Market Thursday Ratings:
Respectable Return for Big Brother
  
Thursday 7/09/09
 

               HH
          Rtg/Shr

CBS   5.1/ 9

Fox    4.2/ 7

NBC 2.4/ 4
ABC 2.0/ 4

CW   1.0/ 2

   
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Note: Comparisons to the year-ago evening are not available.

 
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-Yesterday’s Winners:

(Don’t forget: Expectations are lower in the summer months)

Big Brother (CBS), CSI R (CBS), So You Think You Can Dance (Fox), The Mentalist R (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Samantha Who? (ABC), The Listener (NBC)

 
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-Ratings Breakdown:

CBS finished first in the Thursday overnights, beating second-place Fox by nine-tenths of a rating point. In the very distant No. 3 spot was NBC, followed by ABC and The CW.

 

In season-premiere news, the 11th edition of summer addiction Big Brother (yes…time flies!) opened with a dominant 4.2 rating/8 share in the overnights from 8-9 p.m. While this may not seem like not much, comparatively it bested the Thursday 8 p.m. telecast on July 31, 2008 (3.7/ 7, the first time it aired on Thursday last season) by 14 percent. The strength of Big Brother, of course, falls within the young adult demos. 

 

As for the show itself, I am not thrilled that egomaniac Jessie is back. But splitting the contestants into high school cliques (popular, athletes, brainiacs and off beats) is a clever twist. And the mix of contestants seems interesting this season. Nice job, Allison Grodner and company. Big Brother airs three times per week: Sunday at 8 p.m., Tuesday at 9 p.m. and the aforementioned Thursday.

 

CBS also ranked first from 9-11 p.m. care of repeats of CSI (5.4/ 9) and relocated The Mentalist (5.9/11), which airs two times per week this summer.

 

Over at Fox, the live So You Think You Can Dance Results Show finished second at 9 p.m., with a 4.8/ 9. But it is, of course, a shoo-in to win the hour among adults 18-49. So long, Caitlin and Philip. Earlier in the evening on Fox was a repeat of Bones at a second-place 3.7/ 7 at 8 p.m.

 

Elsewhere, NBC got minimal mileage out of repeats of 30 Rock (#4: 2.4/ 4), two episodes of The Office (#3: avg. 2.4/ 4 from 8:30-9:30 p.m.), and another episode of 30 Rock (#4: 2.1/ 4) from 8-10 p.m. An original installment of Canadian drama The Listener capped off the evening was a weak second-place 2.6/ 4 at 10 p.m. Did you ever imagine that under a 3-rating in the overnights would finish second in a time period?

 

ABC opened the night with two more episodes of canceled Samantha Who? (#3: avg. 2.4/ 5), followed by repeats of Grey’s Anatomy (#4: 2.0/ 3) and Private Practice (#3: 1.7/ 3) from 9-11 p.m. Last were repeats of The CW’s Smallville (1.0/ 2), which moves to Friday at 8 p.m. next season, and perfectly compatible Supernatural (1.0/ 2).

 
As a reminder, here is what you will be seeing on Thursday next fall:
 
ABC
 8:00 p.m. Flash Forward (new)
 9:00 p.m. Grey’s Anatomy
10:00 p.m. Private Practice
 
CBS
 8:00 p.m. Survivor: Samoa
 9:00 p.m. CSI
10:00 p.m. The Mentalist (new day and time)
 
NBC

 8:00 p.m. SNL Weekend Update / Community (new)

 8:30 p.m. Parks and Recreation
 9:00 p.m. The Office

 9:30 p.m. 30 Rock (Community debuts here)

10:00 p.m. The Jay Leno Show (new)
 
Fox
 8:00 p.m. Bones
 9:00 p.m. Fringe (new day)
 
CW
 8:00 p.m. Vampire Diaries (new)
 9:00 p.m. Supernatural
 

Source: Nielsen Media Research data

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Ratings Box:
What’s Hot/What’s Not
 
-Morning News Update:

Based on the week of June 22, what follows are the final national rating results for the three morning news programs — NBC’s The Today Show, ABC’s Good Morning America and The Early Show on CBS. Dominant The Today Show still stands well above No. 2 GMA, but it was The Early Show that built from the comparable year-ago week in all three surveyed categories.