Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Chipping away at Nielsen’s dominance in local TV ratings, Rentrak announced Wednesday (Jan. 6) it had signed WWHO, LIN TV’s CW affiliate in Columbus, Ohio, to its StationView Essentials ratings service.
LIN TV is the third TV group Rentrak has signed since the launch of its local TV ratings product in mid-December. In December, Rentrak announced deals with seven stations owned by Sinclair Broadcast Group and three stations owned by Sunflower Broadcasting.
Rentrak’s daily TV ratings are based on set-top box data from AT&T’s U-Verse subscription TV service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in