Rentrak is enhancing its national and local TV services by adding consumer information from Experian Simmons. The new service announced Wednesday (July 7) links Rentrak’s TV set-top-box data from 17 million TV sets to 60,000 consumer variables, including purchase behavior, lifestyle and life stage consumer information collected by Experian’s survey of 25,000 adults.
Rentrak is the third research firm, joining TRA and Nielsen Catalina Ventures, to combine product purchase data with TV ratings, a sign that TV ratings alone just aren’t enough in today’s accountability driven media economy.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in