Reed Puts Trade Books on the Block

NEW YORK To reduce its exposure to the volatile advertising market, Reed Elsevier plans to sell its business-to-business magazine division, which includes media and entertainment industry titles such as Variety, Broadcasting and Cable, Multichannel News and Publishers Weekly.

The news came Thursday as Reed — which in many areas competes with Adweek corporate parent the Nielsen Co. — unveiled its 2007 earnings and a cost reduction program.

In a further asset shuffle, Anglo-Dutch Reed also said Thursday that it would acquire ChoicePoint, a provider of information services for the insurance industry, for $4.1

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