Record Launch for TNT’s Rizzoli & Isles

THE PROGRAMMING INSIDER

Wednesday, July 14, 2010

 

Prime-Time Metered Market Tuesday Ratings:

Baseball All-Star Game Leads Fox to Victory  

 
National Ratings in Prime-Time:

Week of July 5, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Tasty Dish  
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Prime-Time Metered Market Tuesday Ratings:
Baseball All-Star Game Leads Fox to Victory  

 

Tuesday 7/13/10

 

              HH
          Rtg/Shr

CBS   5.5/ 9
NBC 4.4/ 7
Fox    4.4/ 7
ABC 3.4/ 6
CW    0.5/ 1
 
———-
 

-Percent Change From the Year-Ago Evening (Tuesday, July 14, 2009):

 
  
———-
 

-Yesterday’s Winners:

2010 Baseball All-Star Game (Fox), NCIS R (CBS), America’s Got Talent (NBC)

 

-Yesterday’s Losers (excluding repeats):

Losing It With Jillian (NBC), Downfall (ABC)

 
———-
 

-Ratings Breakdown:
It was an easy overnight Tuesday victory for baseball-ignited Fox, with The 2010 Baseball All-Star Game at an estimated 9.1 rating/15 share from 8:30-11 p.m. and the half-hour breakdown as follows:

 

2010 Baseball All-Star Game (Fox)

 8:30 p.m.: 8.0/14 (#1)
 9:00 p.m.: 9.2/15 (#1)
 9:30 p.m.: 9.5/15 (#1)

10:00 p.m.: 9.5/15 (#1)

10:30 p.m.: 9.3/15 (#1)

 

Compared to the year-ago Baseball All-Star Game (10.3/17 on July 14, 2009), this was a decrease of 12 percent. Keep in mind, of course, that results for any live sporting event are always approximate. Earlier in the evening on Fox was The Baseball All-Star Game Pre-Game at a dominant 6.8/12 in the 8 p.m. half-hour.

 

Despite facing baseball, summer NBC favorite America’s Got Talent was on the map with a solid (and second-place) 7.4/12 in the overnights from 9-11 p.m. But lead-in Losing It With Jillian could use more ratings weight, with a fourth-place 2.9/ 5 from 8-9 p.m. Here is the half-hour breakdown for America’s Got Talent:

 
America’s Got Talent (NBC)
 9:00 p.m.: 7.0/11 (#2)
 9:30 p.m.: 7.6/12 (#2)

10:00 p.m.: 7.7/12 (#2)

10:30 p.m.: 7.5/12 (#2)

 

Elsewhere, CBS had nothing unusual to report with its encore combination of NCIS (#2: 6.7/12), which continues to score even in repeats, spin-off NCIS: Los Angeles (#3: 5.2/ 8) and multi Emmy Award nominated The Good Wife (#3t, 3.5/ 6). If I were Julianna Margulies, I would have an acceptance speech prepared. 

 

Week four of ABC game show Downfall remained an eyesore, with a fourth-place 2.3/ 4 in the overnights at 9 p.m. (out of a third-place 4.6/ 8 for a repeat of Wipeout at 8 p.m.). Primetime: Family Secrets closed the night for ABC with a 3.5/ 6 (tied for No. 3 with The Good Wife encore). While a 3.5 in the overnights is certainly not worth celebrating, Primetime: Family Secrets did manage to build from the 9:30 p.m. portion of Downfall (2.1/ 3) by a noticeable 67 percent.

 

The CW closed the night with repeats of One Tree Hill (#5: 0.6/ 1), which is not strong enough to be anchoring Tuesday next season, and Life Unexpected (#5: 0.5/ 1).

 

As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red):

 
ABC
 8:00 p.m.: NO ORDINARY FAMILY
 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 
CBS
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 
NBC
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 
Fox
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 
CW
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)
 

Source: Nielsen Media Research data (R = repeat)

 
 

National Ratings in Prime-Time:

Week of July 5, 2010

 

CBS and Fox dominated this first complete week in July, with CBS first in households, total viewers and adults 25-54; and Fox No. 1 in adults 18-49 and adults 18-34. Fox was close to depressed year-ago levels, while CBS suffered minor single-digit losses. The Eye net has now finished first in total viewers for three consecutive weeks. 



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