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Mark Burnett called for reality producers to be allowed a seat at the table when network execs talk about their programming with advertisers.
During a gathering of reality hitmakers at a Hollywood Radio & Television Society luncheon in Beverly Hills on Wednesday, Burnett was asked by moderator Jeff Probst what is the most frustrating aspect of dealing with networks.
“The biggest problem is the massive disconnect…between creative producers and ad sales,” the “Apprentice” creator said. “The dumbest thing in the world is that the people who are trying to sell advertising–the entire reason for this business–are explaining what the content is after hearing about it third-hand.
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