Ratings Schedule Back on Track

THE PROGRAMMING INSIDER
Monday, May 11, 2009
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Small Screen Addresses

 
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Prime-Time Ratings:

Weekend Highlights

 
Friday 5/08/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 3.2/ 6
NBC 3.1/ 6
Fox    1.8/ 3
CW    1.2/ 2
 

-Total Viewers:

CBS: 9.17 million, ABC: 5.02, NBC: 4.36, Fox: 2.89, CW: 1.73

 
-Adults 18-49:

CBS: 2.0 rating/7 share, ABC and NBC: 1.2/ 4 each, Fox: 1.0/ 4, CW: 0.7/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Ghost Whisperer (CBS), Numb3rs (CBS) — Keep in mind, however, that the expectations are lower on Friday.

 

-Friday’s Losers (excluding repeats):
Movie: Happy Feet (ABC), Prison Break (Fox), Everybody Hates Chris (CW), The Game (CW), Dollhouse (Fox), 20/20 (ABC)

 
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-Ratings Breakdown:

It was a clean winning sweep for CBS care of its combination of Ghost Whisperer (Viewers: 9.35 million; A18-49: 2.2 rating/8 share), Flashpoint (Viewers: 8.64 million; A18-49: 1.8/ 6) and Numb3rs (Viewers: 9.52 million – most-watched show of the evening; A18-49: 2.0/ 7). Despite the compatibility of the three Friday night dramas, changes are likely to be made on CBS next fall. And, chances are Ghost Whisperer will not be moving to ABC as rumored.

 

Finishing a distant second in both categories (tied with NBC among adults 18-49) was ABC’s line-up of theatrical Happy Feet (Viewers: #2, 5.05 million; A18-49: #2, 1.3/ 5 from 8-10 p.m.) and veteran 20/20 (Viewers: #3, 4.97 million; A18-49: #3, 1.2/ 4), which took a backseat to NBC’s competing Dateline.

 

Third-place NBC opened the evening with two repeat episodes of sure-to-not-be returning Howie Do It (Viewers: #4, avg. 2.50 million; A18-49: #4, avg. 0.8/ 3 from 8-9 p.m.) and a two-hour edition of Dateline (Viewers: 5.30 million; A18-49: 1.5/ 5 from 9-11 p.m.), which built in every half-hour as follows:

 

Dateline (NBC)

 9:00 p.m. – Viewers: 4.29 million (#3), A18-49: 1.2/ 4 (#3)

 9:30 p.m. – Viewers: 5.07 million (#3), A18-49: 1.4/ 5 (#3)

10:00 p.m. – Viewers: 5.72 million (#2), A18-49: 1.6/ 6 (#2)

10:30 p.m. – Viewers: 6.10 million (#2), A18-49: 1.7/ 6 (#2)

 

In what is sure to be series-finale news, Fox’s Dollhouse was off the charts with just 2.75 million viewers and a 1.0/ 4 among adults 18-49 at 9 p.m. Comparably, that ranked fourth in both categories (and makes it very worthy of facing the axe). Soon-to-conclude lead-in Prison Break was equally bad at 3.03 million viewers (#3) and a 0.9/ 4 in the demo (#3) at 8 p.m.

 

Over at the CW, four-year old Everybody Hates Chris concluded with the season (or series) finale at 1.83 million viewers and a 0.7/ 3 among adults 18-49 at 8 p.m. — last in both categories. Next was sitcom The Game (Viewers: #5, 2.05 million; A18-49: #4t, 0.9/ 3 at 8:30 p.m.), followed by the unnecessary repeat of America’s Next Top Model at 1.52 million viewers (#5) and a 0.6/ 2 among adults 18-49 (#5). Now that the CW is returning Sunday to the affiliates, it can focus more on Friday next season.

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 5/09/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.5/ 7

ABC 2.9/ 6
NBC 2.8/ 5
 
Fox: 6.48 million, CBS: 5.16, ABC: 4.50, NBC: 4.13
 
-Adults 18-49:

Fox: 2.0 rating/7 share, ABC: 1.7/ 6, CBS: 1.1/ 4, NBC: 0.8/ 3