Ratings on the Rise for The 2011 NCAA Tournament

THE PROGRAMMING INSIDER

Monday, March 21, 2011

 
Primetime Ratings:

Friday and Saturday Results

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Finding The District

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Prime-Time Ratings:

Friday and Saturday Results

 
Friday 3/18/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC   4.2/ 8

ABC   3.1/ 6
CBS    2.9/ 5
Fox     2.3/ 4
CW     0.8/ 1
 

NBC: 6.13 million, ABC: 4.77, CBS: 4.52, Fox: 3.74, CW: 1.40

 

-Adults 18-49:

CBS: 1.5 rating/5 share, Fox: 1.4/ 5, ABC: 1.3/ 4, NBC: 1.2/ 4, CW: 0.5/ 2

  
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Kitchen Nightmares (Fox), Fringe (Fox), 20/20 (ABC)

 
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-Ratings Breakdown:

There is not much you can say, of course, when the top rated network (NBC in total viewers; CBS in adults 18-49) averages a lackluster 6.13 million viewers with a 1.5 rating/5 share among adults 18-49. But what you must keep in mind about 2011 NCAA Basketball on CBS are the games now being split between CBS, TBS, TNT and truTV. Year-to-year the ratings are down on CBS, but overall they are on the plus side thanks to the increased platforms.

 

With that in mind, 2011 NCAA Basketball on Friday averaged an estimated 6.13 million viewers with a 1.5 rating/5 share among adults 18-49 from 8-11 p.m. Results for  any live sporting event are always approximate. Here is the half-hour breakdown:

 

2011 NCAA Basketball

 8:00 p.m. – Viewers: 4.75 million (#1), A18-49: 1.4/ 6 (#2)

 8:30 p.m. – Viewers: 4.80 million (#1), A18-49: 1.5/ 6 (#2)

 9:00 p.m. – Viewers: 5.52 million (#2), A18-49: 1.8/ 6 (#1)

 9:30 p.m. – Viewers: 4.06 million (#3), A18-49: 1.4/ 5 (#2t)

10:00 p.m. – Viewers: 4.16 million (#3), A18-49: 1.5/ 5 (#1)

10:30 p.m. – Viewers: 3.83 million (#2), A18-49: 1.5/ 5 (#1t)

 

In series-finale news, Superanny on ABC earned its cancellation stripes with just 4.50 million viewers (#2) and a 1.0/ 4 among adults 18-49 (#3) at 8 p.m. That led into Primetime: What Would You Do? (Viewers: #2, 5.00 million; A18-49: #2, 1.5/ 5 at 9 p.m.) and 20/20 (Viewers: #2, 4.81 million; A18-49: #3, 1.4/ 4 at 10 p.m.), which featured an interview with Jennifer Hudson. What once seemed fresh is beginning to feel stale on Primetime: What Would You Do?

 

NBC started out slow and built as the night progressed with its combination of How Do You Think You Are? (Viewers: #3, 4.33 million; A18-49: #4, 0.9/ 3 at 8 p.m.) and Dateline (Viewers: #1, 7.03 million; A18-49: #3t from 9-10 p.m.; #1t at 10 p.m.: 1.4/ 5), which is expected to remain intact next season.

 

Elsewhere, Fox had nothing unusual to report with its lackluster line-up of Kitchen Nightmares (Viewers: #4, 3.67 million; A18-49: #1t, 1.5/ 6) and Fringe (Viewers: #4, 3.80 million; A18-49: #3t, 1.3/ 5). And The CW populated the evening with repeats of Smallville (Viewers: #5, 1.48 million; A18-49: #5, 0.6/ 2) and Supernatural (Viewers: #5, 1.32 million; A18-49: #5, 0.5/ 2).

 

Once upon a time, Friday was a golden night of television, populated with a wide array of “A” list options. What happened?

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 3/19/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    2.9/ 5