NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico.
But the company’s extensive coverage of the 2018 Olympics kicked off Thursday on NBC and NBCSN, live and in prime time.
Per NBC’s Total Audience Delivery (TAD) ratings, which measures linear, digital and out-of-home viewing, NBC Olympics’ Thursday prime-time coverage averaged 17.2
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