Rainbow Shuffles Sales Suite

Rainbow Media is shuffling the deck at its ad sales unit, appointing Bill Rosolie to oversee all digital business, while adding AMC to Scott Collins’ portfolio of cable networks.

Rosolie, who previously served as AMC’s senior vp, advertising sales, has been named executive vp, ad sales, Rainbow National Services. The newly-created position incorporates oversight of all digital ad sales efforts for Rainbow’s five national networks––AMC, IFC, Sundance Channel, WE tv and Wedding Central––as well as direct response.

Since Rosolie took the reins in 2006, AMC has increased its ad sales revenue 71 percent. His tenure at the network coincides with the launch of AMC’s original programming strategy, which has borne fruit in the hit series Mad Men, Breaking Bad and The Walking Dead.

Per SNL Kagan data, AMC in 2009 boosted its ad sales take by 8 percent versus the prior-year period, netting $204.6 million.

Before joining Rainbow Media in 2005 as senior vp of ad sales for Fuse (now a unit of MSG), Rosolie was senior vp, director of advertising sales for the TV Guide Television Group.

With Rosolie moving to the digital side, Collins will add AMC sales to his plate. The evp has spearheaded ad sales at WE tv since 2008; shortly after Collins joined Rainbow the company announced it would spin off a new standalone enterprise, Wedding Central.

Collins in the last two years has lifted ad sales dollars at WE by some 50 percent. In 2009 alone, WE ad sales revenue soared 23 percent to $102.3 million, per Kagan.

Prior to joining Rainbow in 2008, Collins served as vp of advertising sales for NBC Universal Cable Entertainment, leading day-to-day national sales efforts for USA Network and the channel now known as Syfy, as well as twin startups Sleuth and Chiller.

Based in New York, both executives report to Arlene Manos, president, national ad sales, Rainbow Media.
“Bill and Scott are tremendous assets to the company,” said Rainbow Media president and CEO Josh Sapan, by way of announcing the moves. “I’m so pleased they are taking on these new roles, which are critical to continuing Rainbow’s growth and momentum.”