Radio Revenue on the Rise

On-air radio revenue is poised to end the year at $13.9 billion, an increase of 4.4 percent. Factor in another $459.3 million from digital and online, and radio’s 2010 tally is expected to grow 5.1 percent to $14.4 billion, according to BIA/Kelsey’s revised forecast.

BIA/Kelsey adjusted up slightly its May forecast based on ad spending increases in various radio markets. Stations in the top-10 markets are expected to average a 6.26 percent rise in advertising. Especially strong are San Francisco and Philadelphia, which will each be up 8 percent on the strength of spending by national advertisers.

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