Race for Midweek Overnight Dominance


Thursday, June 25, 2009
 
Prime-Time Metered Market Wednesday Ratings:

Dominance Neck-and-Neck Between Fox, NBC and CBS

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
A Strange Habit
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Dominance Neck-and-Neck Between Fox, NBC and CBS

 
Wednesday 6/24/09
 

              HH
          Rtg/Shr

Fox    4.8/ 8
NBC 4.6/ 8
CBS   4.5/ 8
ABC   3.5/ 6
CW    0.8/ 1
 
———-
 

-Percent Change From the Year-Ago Evening (Wednesday, June 25, 2008):

 Fox: +30, CBS: -13, CW: -20, NBC: -31, ABC: -35

 
———-
-Yesterday’s Winners:

(Expectations are, of course, lower in the summer months)

Wipeout (ABC), America’s Got Talent (NBC), So You Think You Can Dance (Fox), Criminal Minds R (CBS), CSI: NY R (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

I’m a Celebrity…Get Me Out of Here! (NBC), I Survived a Japanese Game Show (ABC)

 
———-
 
-Ratings Breakdown:

It was a horse race for first in the Wednesday overnights, with only three-tenths of a rating point separating Fox, NBC and CBS. But either NBC or Fox is expected to win the evening among adults 18-49 on the strength of America’s Got Talent and So You Think You Can Dance.

 

Another two-hour edition of Fox’s So You Think You Can Dance finished first overall from 8-10 p.m., with a 4.8 rating/8 share and growth in every half hour. Take a look:

 
So You Think You Can Dance (Fox)
8:00 p.m.: 4.3/ 8 (#1t)
8:30 p.m.: 4.8/ 9 (#1)
9:00 p.m.: 4.9/ 8 (#3)
9:30 p.m.: 5.0/ 8 (#3)
 

While the dance competition continues to lose steam from one year earlier, there is still interest in So You Think You Can Dance in the summer. This coming fall I am not so sure about.

 

In season-finale news, NBC’s I’m a Celebrity…Get Me Out of Here! (the ultimate reality show about “nothing”) concluded its three week run with an uneventful (and fourth-place) 3.0/ 6 in the overnights from 8-9 p.m. Lou Diamond Phillips, a once highly regarded actor, won the crown, with Torrie Wilson second. In all my years of watching reality/competitions (and there are many), losers Heidi Montag and Spencer Pratt will go down in my book as the worst “celebrity” participants. Please everyone…let’s forget about them. 

 

Next on NBC was America’s Got Talent, with a dominant 6.1/11 at 9 p.m., followed by the premiere of scripted drama The Philanthropist at a second-place 4.8/ 9 in the overnights at 10 p.m. Comparably, The Philanthropist held only 73 percent of the 9:30 p.m. portion of America’s Got Talent (6.6/11). And it dipped by 15 percent at 10:30 p.m. (5.2/ 9 to 4.4/ 8). Just curious: am I the only one who can’t stand whiny Neve Campbell?

 

CBS aired another Wednesday of all repeats with its combination of The New Adventures of Old Christine (#3: 3.2/ 6), Gary Unmarried (#3: 3.1/ 6), Criminal Minds (#2: 5.4/ 9) and CSI: NY (#1: 5.1/ 9). Notice how the CSI: NY encore outdelivered the original installment of The Philanthropist.

 

Over at ABC, summer favorite Wipeout tied So You Think You Can Dance in the metered markets, with a 4.6/ 9 from 8-9 p.m. While that may not seem like much, it should be enough to warrant a rating in the high 2-range among adults 18-49. For the early part of the summer, that’s not bad. Lead-out I Survived a Japanese Game Show dropped the overnight ratings ball, with a fourth-place 2.4/ 4 from 9-10 p.m. Comparably, retention out of the second half of lead-in Wipeout (4.7/ 8 at 8:30 p.m.) was just 51 percent. Capping off the evening for ABC was Primetime – Questions for the President: Prescription for America at a third-place 3.7/ 7.

 

Last, and very least, were repeats of America’s Next Top Model (0.8/ 2) and Hitched or Ditched (0.8/ 1) on The CW. Just what we need…an encore telecast of Hitched or Ditched!