The Programming Insider: Wednesday 8/17/11

CBS, Fox dominate week of Aug. 8

In Today's Issue:



National Ratings in Prime Time:

Week of Aug. 8, 2011

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

A Different Spock


Note: The metered market rating results for Tuesday, Aug. 16 was not available at press time.  But don’t forget to visit at approximately noon for the fast affiliate results.

Also, The Programming Insider will not be published tomorrow.



Week of Aug. 8, 2011

The pecking order remained the same this week, with CBS first in households and total viewers and Fox No. 1 in the three key demos—adults 18-49, adults 25-54, and adults 18-34. Both networks were close to year-ago levels. ABC, which was on the minor-plus side from one year earlier, finished second in households, total viewers and adults 18-34, while both NBC and The CW were on the downside. Airing all repeats this summer has softened The CW’s already shaky promotional platform.

There were two series premieres this week—singing competition Karaoke Battle USA on ABC and sketch comedy In the Flow With Affion Crockett on Fox—and neither generated much interest.  The two-hour launch of Karaoke Battle USA averaged 3.74 million viewers and a 0.9 rating/3 share among adults 18-49 in the Friday 9-11 p.m. block, while two episodes of In the Flow With Affion Crockett limped out of the gate with just 2.41 million viewers and a 1.2/3 in the demo from 8-9 p.m. Comparably, that was a loss of 1.13 million viewers and 33 percent among adults 18-49 from an encore telecast of lead-in Family Guy (Viewers: 3.54 million; A18-49: 1.8/ 5). When a network waits until August to launch a new series, you know it can’t be very good.

This week, Karaoke Battle USA airs in its regularly scheduled Friday 9 p.m. hour (out of repeats of Shark Tank), while In the Flow With Affion Crockett airs Sunday at 8:30 p.m. (out of an encore telecast of Family Guy).

Over at CBS, Big Brother remains a top 10 summer entry, with the results for the three episodes as follows:

Big Brother (CBS)

Wednesday 8 p.m. – Viewers: 7.39 million (#7), A18-49: 2.8 rating/9 share (#2t)

Thursday 9 p.m. – Viewers: 7.12 million (#9), A18-49: 2.7/ 8 (#5t)

Sunday 9 p.m. – Viewers: 7.60 million (#6), A18-49: 2.7/ 7 (#5t)

In the specials department, the annual CMA Music Festival: Country’s Night to Rock on ABC finished above average, with 7.03 million viewers (#10) and a 1.7/ 4 (#18) among adults 18-49 in the Sunday 8-11 p.m. block. Leading into The CMA Music Festival was hourlong First: Science Is Rock and Roll at 2.20 million viewers (#70) and a 0.5/ 2 in the demo (#77t) in the Sunday 7 p.m. hour.

What follows are the live-plus-same-day ratings for the week of Aug. 8, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman summer series report card, the top 20 rated programs for the week, and the top rated networks on basic cable.


CBS: 4.1 rating/ share (no change), ABC: 2.9/ 5 (+ 7), NBC: 2.9/ 5 (- 6), Fox: 2.8/ 5 (- 3), CW: 0.5/ 1 (-17)

Recommended articles