The Programming Insider: Wednesday 8/10/11

In Today's Issue

Prime-Time Metered Market Tuesday Ratings:

NBC Wins; Lackluster Original Game Shows on ABC and NBC

National Ratings in Prime-Time:

Week of Aug. 1, 2011

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Scrub Up



NBC Wins; Lackluster Original Game Shows on ABC and NBC

Tuesday 8/09/11

Note: Tulsa is excluded from the following averages

Household Rating/Share

NBC: 5.5/ 9, CBS: 5.2/ 9, Fox: 4.3/ 7, ABC: 2.9/ 5, CW: 0.6/ 1

Note: The year-to-year overnight comparisons are not available today.

Yesterday’s Winners:

NCIS R (CBS), America’s Got Talent (NBC)

-Yesterday’s Losers (excluding repeats):

It’s Worth What? (NBC), Take the Money and Run (ABC), Combat Hospital (ABC)

Ratings Breakdown:

Led by summer favorite America’s Got Talent, NBC finished first in the overnights on this second Tuesday in August. No. 2 overall was CBS, followed by Fox, ABC and distant The CW, which featured encore telecasts of 90210 (#5: 0.7 rating/1 share) and Shedding for the Wedding (#5: 0.4/ 1).

Two hours of America’s Got Talent on NBC averaged a 6.8/11 in the overnights from 9-11 p.m., finishing a solid first in each of the four half-hours as follows:

America’s Got Talent (NBC)

9:00 p.m.: 6.8/11 (#1)

9:30 p.m.: 7.0/11 (#1)

10:00 p.m.: 7.0/11 (#1)

10:30 p.m.: 6.5/11 (#1)

Comparably, America’s Got Talent built from lead-in game show It’s Worth What? (#4: 2.9/ 5 at 8 p.m.) by a hefty 134 percent.

CBS was in all repeats last night with its combination of NCIS (#1: 6.5/11), spin-off NCIS: Los Angeles (#2: 4.8/ 8) and a Tuesday 10 p.m. telecast of The Mentalist (#2: 4.3/ 7).

In Week 2 news, ABC game show Take the Money and Run finished fourth in the 9 p.m. hour, with a 2.8/ 4 in the overnights.  Comparably, that decreased by 12 percent from it’s week-ago opener (3.2/ 5 on Aug. 2), with retention out of lead-in Wipeout (#3: 3.8/ 7 at 8 p.m.) of 74 percent. Like so many other original nonscripted summer entries, Take the Money and Run is nothing to boast about. ABC capped off the evening with Canadian drama Combat Hospital at a distant last-place 2.1/ 4 at 10 p.m.

Elsewhere, Fox filled the evening with young adult demo favorites Hell’s Kitchen (#2: 4.5/ 8) and Masterchef (#3: 4.3/ 7), which both feature loudmouth Gordon Ramsay.

Source: Nielsen Media Research data (R = repeat)



Week of August 1, 2011

CBS and Fox dominated this first week of August, with the Eye net tops in households, total viewers, and adults 25-54, and Fox No. 1 among adults 18-49 and adults 18-34. Particularly beneficial to CBS remained summer favorite Big Brother, which finished in the top 10 for each of its three weekly telecasts as follows:

Big Brother (CBS)

Wednesday 8 p.m. – Viewers: 6.90 million (#10), A18-49: 2.5 rating/8 share (#7)

Thursday 9 p.m. – Viewers: 7.43 million (#9), A18-49: 2.8/ 8 (#3t)

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