The Programming Insider: Wednesday 4/20/11

CBS and Fox share weekly leadership

Prime-Time Metered Market Tuesday Ratings: ABC Wins; Repeat Populated CBS Second

Tuesday 4/19/11

Yesterday’s Winners:

NCIS R (CBS), Glee (Fox), Dancing With the Stars (ABC), NCIS: Los Angeles R – 9 p.m. (CBS), Body of Proof (ABC)

Yesterday’s Losers (excluding repeats):

Jamie Oliver’s Food Revolution (ABC), One Tree Hill (CW), Traffic Light (Fox), Hellcats (CW)

Ratings Breakdown:

It was an overnight Tuesday victory for ABC thanks to the live Dancing With the Stars Results Show, which outdelivered a night of repeats on CBS by 10 percent.  Third overall was Fox, which started out well but dipped significantly in the 9 p.m. hour, followed by NBC and lowly The CW.

A repeat of CBS’ NCIS took top-rated overnight honors at 8 p.m., with a still healthy 8.7 rating/14 share, which only proves its value in off-network.  Second in the time period was Fox’s Glee (7.1/11), which is a shoo-in for victory among adults 18-49, followed by the first hour of NBC’s The Biggest Loser (4.4/ 7), recent returnee Jamie Oliver’s Food Revolution on ABC (3.4/ 5) and One Tree Hill on The CW (1.4/ 2), which really needs to conclude.  No matter how ABC positions it, Jamie Oliver is not a hit.

ABC moved into the overnight winner’s circle at 9 p.m. care of Dancing With the Stars, which scored an 11.9/19—easily the top-rated show of the evening (thanks, of course, to CBS being in repeats). So long, Petra Nemcova . . . you will be missed.  Next was an encore telecast of NCIS: Los Angeles on CBS (7.0/11), followed by the second half of The Biggest Loser on NBC (4.7/ 7), sitcoms Raising Hope (3.6/ 6), which was already renewed, and sure-to-be axed Traffic Light on Fox (2.1/ 3), and Hellcats on The CW (0.9/ 1). Retention for Hellcats out of the 8:30 p.m. portion of One Tree Hill (1.3/ 2) was only 69 percent.

Overall, The Biggest Loser on NBC averaged a typical 4.5/ 7 in the overnights from 8-10 p.m.

At 10 p.m., recent ABC crime solver Body of Proof continues to benefit from the lead-in support from Dancing With the Stars, with a dominant 8.0/14 in the overnights at 10 p.m. Next was another repeat installment of NCIS: Los Angeles on CBS (5.5/ 9), followed by the season (or series) finale of Parenthood at an improved (but still last place) 4.6/ 7. Had NBC been in better shape I would presume Parenthood would not be returning. But given the network’s ongoing ratings woes, it is still a possibility.

Source: Nielsen Media Research data (R = repeat)

National Ratings in Prime Time: Week of April 11, 2011

CBS and Fox led the prime-time troops once again, with CBS first in households and total viewers and Fox dominant in the three key demos—adults 18-49, adults 25-54, and adults 18-34.  But the common observation among the five broadcast networks for the week of April 11 was year-to-year erosion, with The CW suffering the steepest losses.  Needless to say, this is not beneficial for the pending upfront selling season.

In series-premiere news, the results were mixed for the two-episode launch of ABC sitcom Happy Endings. Previewing out of Modern Family (Viewers: #17 overall, 9.61 million; A18-49: #5t, 3.9/10), retention for Happy Endings in the Wednesday 9:30 p.m. half hour (Viewers: #34, 7.30 million; A18-49: #15, 2.8/ 7) was an acceptable 76 percent in total viewers and 72 percent among adults 18-49. But the Wednesday 10 p.m. time period premiere dipped to 5.70 million viewers (#44) with a 2.3/ 6 (#27t) in the demo.