The Programming Insider: The Voice in Tune for NBC

Singing competition scores 7.5 rating

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings: Solid Sampling for The Voice on NBC

National Ratings in Prime-Time: Week of April 18, 2011

Ratings Box: What’s Hot/What’s Not

On the Air Tonight: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: Lucy in the Middle

PRIME-TIME METERED MARKET TUESDAY RATINGS: Solid Sampling for The Voice on NBC

Tuesday 4/26/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

ABC: 10.3/16, NBC: 6.6/10, CBS: 6.4/10, Fox: 5.8/ 9, CW: 1.0/ 1

Percent Change from the Year-Ago Evening (Tuesday, 4/27/10):

Note: American Idol aired on Fox on the year-ago evening.

ABC: +87, NBC: +37, CW: no change, CBS: -33, Fox: -47

Yesterday’s Winners:

Dancing With the Stars (ABC), NCIS R (CBS), Glee (Fox), The Voice (NBC), NCIS: Los Angeles R (CBS), Body of Proof (ABC)

Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Hellcats (CW), Raising Hope (Fox)

Ratings Breakdown:

ABC led the Tuesday overnights on the strength of Dancing With the Stars, with an advantage of 56 percent over second-place NBC. But the big surprise was the two-hour debut of singing competition The Voice on NBC, which scored a very solid 7.5 rating/12 share in the overnights from 9-11 p.m., building from a one-hour version of lead-in The Biggest Loser (#4: 4.8/ 8 at 8 p.m.) by 56 percent. While The Voice ranked second in the overnights in each of the four half hours as follows, results among adults 18-49, particularly in the 10 p.m. hour, could make The Voice the dominant occupant.

The Voice (NBC)

9:00 p.m.: 6.9/10 (#2)

9:30 p.m.: 7.5/11 (#2)

10:00 p.m.: 8.0/12 (#2)

10:30 p.m.: 7.7/13 (#2)

Compared to the week-ago combination of the second hour of The Biggest Loser and the season finale of Parenthood, The Voice built by a hefty 63 percent.

Over at ABC, an 8 p.m. special edition of Dancing With the Stars, The Road to the Finals, finished first in the 8 p.m. hour with a 9.4/15.  That led into the live results edition at a very dominant 12.8/19 at 9 p.m.  So long, Chris Jericho. And recent entry Body of Proof kept ABC’s overnight dominance intact with an 8.6/14 at 10 p.m.  But that 8.6/14 will not be strong enough to beat NBC’s competing The Voice demographically. Retention for Body of Proof out of the 9:30 p.m. portion of Dancing With the Stars (13.2/20) was 65 percent.

Third overall for the evening in the overnights was CBS with its encore combination of NCIS (#2: 7.6/12), spinoff NCIS: Los Angeles (#3: 6.6/10), and a Tuesday edition of The Mentalist (#3: 5.2/ 8). On Fox, a 90-minute telecast of Glee averaged a 6.6/10 in the overnights from 8-9:30 p.m., leading into a 9:30 p.m. edition of Raising Hope at a fourth-place 3.2/ 5. As much as I enjoy already-renewed Raising Hope (and you should be watching!), retention of just 49 percent out of the 9 p.m. portion of Glee (6.5/10) is just not positive. From a ratings standpoint, Raising Hope is unfortunately a “loser.”

Last, and extremely least, was CW duo One Tree Hill (1.2/ 2) and expected-to-be axed Hellcats (0.8/ 1).  Although The CW has not officially picked up One Tree Hill for next season, most of the actors have already reportedly agreed to a potential ninth season.  For more on The CW, see TV Tidbits below.