The Programming Insider: The Upfronts, Day Two

ABC unveils 2011-12 programming plans

In Today's Issue

Prime-Time Metered Market Monday Ratings: Easy Victory for ABC

ABC in 2011-12: Seven New Fall Series, Changes on Five Nights

Fox in 2011-12: Five New Fall Series, Changes on Five Nights

On the Air Tonight: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: A Real Shark



Easy Victory for ABC

Monday 5/16/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

ABC: 12.8/20, CBS: 5.5/ 8, Fox: 5.1/ 8, NBC: 3.0/ 5, CW: 1.3/ 2

Note: The year-to-year comparisons are not available today.

Yesterday’s Winners:  

Dancing With the Stars (ABC), Castle (ABC), Hawaii Five-O (CBS)

Yesterday’s Losers (excluding repeats):

Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Gossip Girl (CW), Law & Order: Los Angeles (NBC)

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 9, 2011.  

Ratings Breakdown:

ABC danced its way to another overnight Monday victory care of Dancing With the Stars, which stood well above anything else last night with a 14.8 rating/22 share from 8-10 p.m. The half-hour breakdown was as follows: 13.6/21 – 14.8/22 – 15.6/23 – 15.4/23.  My pick to bid adieu tonight: Ralph “The Karate Kid” Macchio.

Next on ABC was the season finale of Castle at a dominant 8.6/14 at 10 p.m.  Comparably, however, retention out of the 9:30 p.m. portion of Dancing With the Stars was only 56 percent.

In series-finale news, CBS sitcom Mad Love, which the viewers were never mad about, earned its cancellation stripes with a third-place 3.9/ 6 at 8:30 p.m.  Comparably, that dipped from the season finale of demo friendly lead-in How I Met Your Mother (#3: 5.2/ 8 at 8 p.m.) by 25 percent.  Next was a repeat of Two and a Half Men (#2: 4.6/ 7 at 9 p.m.), which will feature new cast member Ashton Kutcher next season, followed by the season finales of Mike & Molly (#2: 5.7/ 8) and Hawaii Five-O (#2: 6.7/11) from 9:30-11 p.m.  Worth noting for sure-to-be renewed Hawaii Five-O was the 18 percent overnight growth out of Mike & Molly.

Elsewhere, Fox had nothing unusual to report with its combination of House (#2: 6.0/ 9), which moves to Mondays at 9 p.m. out of new Steven Spielberg drama Terra Nova next fall, and canceled The Chicago Code (#3: 4./3/ 6).  NBC was out of the competitive loop as always with its lineup of the season finale of Chuck (#4: 2.9/ 5), which heads to Fridays at 8 p.m. next fall, and new episodes of canceled The Event (#4: 2.8/ 4) and Law & Order: Los Angeles (#3: 3.3/ 6).  And The CW aired the season-finale episodes of 90210 (#5: 1.4/ 2) and Gossip Girl (#5: 1.2/ 2), which should have been series-enders.

Source: Nielsen Media Research data (R = repeat)

ABC in 2011-12:

7 New Series, Changes on 5 Nights

Mirroring NBC, ABC will expand to a second night of comedies, with new Tuesday scripted half hours Last Man Standing and Man Up leading into the returns of the live Dancing With the Stars Results Show and sophomore crime solver Body of Proof.  ABC will add seven new series this fall (three comedies, four dramas), with changes impacting five nights of the week.  Monday’s combination of Dancing With the Stars and Castle, and Saturday Night College Football will remain intact.