The Programming Insider: Tuesday 7/12/11

In Today's Issue:

Prime-Time Metered Market Monday Ratings:

The Bachelorette Leads ABC to Victory

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

One Less Taylor



The Bachelorette Leads ABC to Victory

Monday 7/11/11

Household Rating/Share

ABC: 5.1/ 8, NBC: 3.5/ 6, CBS: 3.2/ 5, Fox: 2.8/ 5, CW: 0.5/ 1

Note: Comparisons to the year-ago period are not available today.

Yesterday’s Winners:

The Bachelorette (ABC)

Yesterday’s Losers:

Law & Order: Criminal Intent (NBC)

Repeat Count:

62 percent of the lineup was encore telecasts.

Ratings Breakdown:

It was a typical summer Monday victory for the home of The Bachelorette, ABC, which outdelivered second-place NBC by a significant 46 percent.  The Bachelorette finished as the top-rated show of the evening with a 6.0 rating/10 share from 8-10 p.m., with the half-hour breakdown as follows:

The Bachelorette (ABC)

8:00 p.m.: 5.8/10 (#1)

8:30 p.m.: 5.9/10 (#1)

9:00 p.m.: 6.0/ 9 (#1)

9:30 p.m.: 6.2/10 (#1)

Lead-out Extreme Makeover: Weight Loss Edition (#1: 3.5/ 6) held only 56 percent of the 9:30 p.m. portion of The Bachelorette, but it will still be more than enough to dominate the 10 p.m. hour among adults 18-49.

A repeat of summer favorite America’s Got Talent gave NBC some traction in the 8 p.m. hour, with a 4.3/ 7 in the overnights.  Next was another episode from the final season of Law & Order: Criminal Intent (#4: 2.8/ 4 at 9 p.m.), which is no longer an attraction, followed by a repeat of canceled Law & Order: Los Angeles at a second-place 3.4/ 6 at 10 p.m.

CBS was in all repeats with its combination of How I Met Your Mother (#3: 2.8/ 5), an 8:30 p.m. edition of Mike & Molly (#3: 3.0/ 5), Two and a Half Men (#2: 3.9/ 6), the regularly scheduled edition of Mike & Molly (#3: 3.3/ 5), and Hawaii Five-O (#3: 3.2/ 5).  Stepping into the 8:30 p.m. half hour this fall is new sitcom 2 Broke Girls, which should fit like a glove out of How I Met Your Mother and into Two and a Half Men with new cast addition Ashton Kutcher.  Expect a massive audience to sample Kutcher’s first appearance on the veteran sitcom on Sept. 19.

Over at Fox, reality/competition Masterchef tied for second with CBS in the overnights at 9 p.m., with a 3.6/ 6.  A repeat of Masterchef at 8 p.m. finished fourth with a 2.1/ 3.  Next Monday, the new season of Hell’s Kitchen will air at 8 p.m. into Masterchef.  Gordon Ramsay into Gordon Ramsay!

Last, and very least were encore telecasts of 90210 (0.7/ 1) and Gossip Girl (0.4/ 1) on The CW.

Source: Nielsen Media Research data



What’s Hot/What’s Not

Jaycee Dugard Sitdown Scores on ABC:

ABC’s A Special Edition of Primetime With Diane Sawyer—Jaycee Dugard: In Her Own Words averaged a hefty 14.8 million viewers in the Sunday 9-11 p.m. block, according to the fast national results.  Comparably, this was television’s most-watched summer newsmagazine telecast since June 20, 2004, and ABC’s biggest audience in the two-hour time period with nonsports programming since Aug. 27, 2000.  The Jaycee Dugard sit-down beat CBS, NBC, and Fox combined by 4.9 million viewers (14.8 million vs. 9.9 million), 30 percent in adults 25-54 (4.8/12 vs. 3.7/ 9), and 9 percent in adults 18-49 (3.7/10 vs. 3.4/10).