The Programming Insider: Tuesday 4/19/11

ABC dances to a win


Prime-Time Metered Market Monday Ratings: ABC Dances to Victory; Heavy Tune-Out for Cougar Town Return on ABC

Monday 4/18/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT. Household Rating/Share – ABC: 9.9/16, CBS: 5.6/ 9, Fox: 5.0/ 8, NBC: 3.2/ 5, CW: 1.2/ 2. Note: Comparisons to the year-ago evening are not available today.

Yesterday’s Winners: Dancing With the Stars (ABC), Mike & Molly (CBS), Hawaii Five-O (CBS) Yesterday’s Losers (excluding repeats): Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Cougar Town (ABC), Gossip Girl (CW), Law & Order: Los Angeles (NBC). Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 18, 2011.

Ratings Breakdown: It was another overnight Monday victory for ABC thanks to megasensation Dancing With the Stars. Comparably, ABC bested second place CBS by 77 percent. Third overall was Fox, followed by lowly NBC and The CW, which finally aired a Monday of original telecasts.

Dancing With the Stars averaged a very dominant 13.8 rating/21 share in the overnights from 8-9:30 p.m., building by half hour as follows: 12.6/20 – 13.7/21 – 15.1/23.  Next on ABC was the return of Cougar Town, which dipped to a second place 5.9/ 9 at 9:30 p.m. — 61 percent below the 9:00 p.m. portion of Dancing With the Stars.  While posters at PIFeedback are strong supporters of Cougar Town, which returns to the Wednesday 9:30 p.m. half hour tomorrow, the ratings are not a reflection of it.

ABC capped off the evening with a special edition of 20/20 – William and Catherine: A Modern Fairytale at a second place 6.0/10 in the overnights at 10 p.m.

Over at CBS, the weak Monday link remains with recently introduced Mad Love, which finished third in the 8:30 p.m. half hour with a 3.8/ 6.  Comparably, and despite the higher HUT level, that was 21 percent below head-in How I Met Your Mother (#3: 4.8/ 8 at 8 p.m.).  The absence of original episodes of Two and a Half Men remains a sore-spot, with a second place 4.8/ 7 at 9 p.m., but an original installment of leadout Mike & Molly perked up to a dominant 6.5/10 at 9:30 p.m.  Comparably, that beat ABC’s competing Cougar Town by 10 percent.  At 10 p.m., sure-to-be returning Hawaii Five-O finished first on the Eye net with a 7.0/12 in the overnights.

Fox had nothing unusual to report on this third Monday in April with its combination of House (#2: 5.7/ 9), which is certainly not the force it once was, and on-the-fence freshman crime drama The Chicago Code (#3: 4.4/ 7).  NBC, meanwhile, had three losers last night: Chuck (#4: 3.0/ 5), The Event (#4: 2.8/ 4), and Law & Order: Los Angeles (#3: 3.9/ 7). And the long-awaited return of original episodes of 90210 (#5: 1.4/ 2) and Gossip Girl (#5: 1.1/ 2) on The CW were barely visible.  While I do understand who The CW”s target audience is, young females, overnights this low will certainly not translate well. Source: Nielsen Media Research data

Ratings Box: The debut of Disney Channel made-for Lemonade Mouth ranks as the most watched original movie of 2011 to date with 5.7 million viewers in the Friday 8-9:55 p.m. block.  Lemonade Mouth also finished first overall for the evening in target kids 6-11 (2.3 million) and tweens 9-14 (2.1 million), outperforming competing Nickelodeon by as much as 263 percent in tweens 9-14 and nearly doubling the No. 2 cable network, Syfy, in total viewers (5.7 million vs. 3.0 million).  Compared to the year-ago time period, Lemonade Mouth built by 97 percent in total viewers (5.7 million vs. 2.9 million), 64 percent in kids 2-11 (2.3 million vs. 1.4 million), and 91 percent in tweens 9-14 (2.1 million vs. 1.1 million).

The Lemonade Mouth soundtrack, released by Walt Disney Records on April 12, rose to No. 1 on the iTunes Soundtrack chart and ranks as the No. 4 album overall.  Hit songs “Somebody,” “Determinate," and “Don't Ya Wish U Were Us” rank in the Radio Disney Top 30. Source: Nielsen Media Research data



On the Air Tonight:

ABC -8:00 p.m. Jamie Oliver’s Food Revolution, 9:00 p.m. Dancing With the Stars Live Results Show, 10:00 p.m. Body of Proof

CBS – 8:00 p.m. NCIS (R), 9:00 p.m. NCIS: Los Angeles (R), 10:00 p.m. The Good Wife (R)