The Programming Insider: Thursday 7/21/11

CBS, Fox Tie for Win

In Today's Issue


Prime-Time Metered Market Wednesday Ratings:

CBS and Fox Lead Overnights; NBC Poised for Adult 18-49 Victory

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Lucy in Disguise



CBS and Fox Lead Overnights; NBC Poised for Adult 18-49 Victory

Wednesday 7/20/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

CBS and Fox: 4.3/ 7 each, NBC: 4.0/ 7, ABC: 2.6/ 5, CW: 0.7/ 1

Percent Change from the Year-Ago Evening (Wednesday 7/21/10):

CBS: + 2, Fox: – 2, ABC: -10, CW: -12, NBC: -18

Yesterday’s Winners:

America’s Got Talent (NBC)

Ongoing Summer Successes:

Big Brother (CBS), So You Think You Can Dance (Fox)

Ratings Breakdown:

It was a Tuesday of shared overnight leadership between CBS and Fox, but dominance among adults 18-49 should fall in NBC’s corner. Third overall in the metered markets was NBC, followed by distant ABC and The CW. Fifty-four percent of last night’s line-up was in repeats.

The two-hour edition of So You Think You Can Dance averaged a 4.3 rating/7 share from 8-10 p.m., with the half-hour breakdown as follows:

So You Think You Can Dance (Fox)

8:00 p.m.: 4.3/ 8 (#2)

8:30 p.m.: 4.5/ 8 (#1)

9:00 p.m.: 4.2/ 7 (#2)

9:30 p.m.: 4.1/ 7 (#3)

Compared to one year earlier (also a two-hour edition), this was a loss of only 2 percent.

Big Brother on CBS tied the first half of So You Think You Can Dance for No. 1 from 8-9 p.m., with a 4.4/ 8.  Comparably, that was on par from one year earlier. Next on CBS was a repeat of Criminal Minds (#2: 4.3/ 7 at 9 p.m.), followed by an encore telecast of relocated CSI at 10 p.m., which won the time period with a 4.3/ 8. There is every reason to believe that veteran CSI will be the most-watched show in the time period this fall (opposite Law & Order: SVU on NBC and new drama Revenge on ABC).

Over at NBC, a repeat of the first episode of game show It’s Worth What? finished fourth at 8 p.m. with a 2.8/ 5 in the overnights. Next was the top-rated show of the evening, America’s Got Talent, on NBC at a 6.4/11 at 9 p.m., followed by week four of Love in the Wild at a second-place (and series-low) 2.9/ 5 at 10 p.m. Although Love in the Wild is expected to win the time period among adults 18-49, retention out of the 9:30 p.m. portion of America’s Got Talent (6.8/11) was just 43 percent.

Elsewhere, ABC aired repeats of sitcoms The Middle (two episodes – #3, avg. 2.9/ 5 from 8-9 p.m.), Modern Family (#4: 3.0/ 5) and Happy Endings (#4: 1.9/ 3) from 8-10 p.m., followed by summer magazine Primetime Nightline—Beyond Belief at a third-place 2.7/ 5. The CW filled the evening with two repeat episodes of America’s Next Top Model at an average 0.7/ 1 from 8-10 p.m. This fall, new CW comical reality hour H8R opens Wednesday, leading into the first all-star edition of America’s Next Top Model at 9 p.m.

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