The Programming Insider: NBC Wins Wednesday

Reality shows score high

In Today's Issue

Prime-Time Metered Market Wednesday Ratings:

Easy Victory for NBC

Ratings Box:

What’s Hot/What’s Not

On Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia:

No Families in the Drama



Easy Victory for NBC

Wednesday 6/29/11

NBC: 6.1/11, Fox: 4.3/ 7, CBS: 4.0/ 7, ABC: 2.8/ 5, CW: 0.6/ 1

Percent Change From the Year-Ago Evening (Wednesday 6/30/10):

NBC: +16, ABC: + 8, CBS: + 3, Fox: -10, CW: -33

Yesterday’s Winners:

The Voice (NBC), America’s Got Talent (NBC)


Love in the Wild (NBC)

Repeat Count:

54 percent of the lineup were encore telecasts.

Ratings Breakdown:

It was another Wednesday of overnight dominance for NBC thanks to the season finale of The Voice (#1: 7.4 rating/14 share at 8 p.m.), which returns for Season 2 in January 2012, and a one-hour edition of America’s Got Talent (#1: 8.5/14 at 9 p.m.). In series-premiere news, however, NBC reality/competition Love in the Wild came tumbling down, with a second-place 4.0/ 7 at 10 p.m. Although the lead-in support from America’s Got Talent is likely to result in an adult 18-49 time period victory for Love in the Wild at 10 p.m., overnight retention out of the 9:30 p.m. portion of America’s Got Talent (8.6/14) was only 47 percent. (Under 50 percent is never a positive.)

At Fox, another two-hour edition of So You Think You Can Dance came in at a 4.3/ 7 in the overnights from 8-10 p.m., which dipped by 10 percent year-to-year.

CBS aired encore telecasts of Undercover Boss (#3: 2.8/ 5), which will return midseason on an unspecified day and time, Criminal Minds (#3: 4.1/ 7), and CSI, which moved into its new Wednesday 10 p.m. hour with a dominant 5.1/ 9. ABC aired two repeat episodes of The Middle (#4: avg. 2.7/ 5), Modern Family (#4: 3.0/ 5) and Happy Endings (#4: 2.0/ 3) from 8-10 p.m., followed by summer newsmagazine Primetime Nightline: Beyond Belief at a last-place 3.2/ 5 at 10 p.m. The CW closed the evening with back-to-back repeats of America’s Next Top Model, which averaged a 0.6/ 1 in the overnights from 8-10 p.m., and will air its first ever all-star edition this fall.

While it's never fair to judge any series by a repeat, a loss of a full rating point for Happy Endings out of Modern Family is a noticeable negative.

Source: Nielsen Media Research data



What’s Hot/What’s Not

Cable Scorecard – Tuesday, June 28:

USA remained the dominant player on Tuesday care of scripted dramas Covert Affairs and White Collar, which finished as the two most-watched programs for the evening. First among adults 18-49 was Tosh.O on Comedy Central, with a 1.7 rating. In series-premiere news, I Kid With Brad Garrett on TLC, a modern-day version of Kids Say the Darndest Things, ranked a soft 21st (out of 22 entries), with just 622,000 viewers and a 0.2 rating among adults 18-49. A second episode fared slightly better with 626,000 viewers and a 0.3 in the demo.

Also disappointing remains recent ABC Family scripted drama Nine Lives of Chloe King, which dropped from lead-in Pretty Little Liars by 1.35 million viewers (2.78 to 1.43 million) and 50 percent among adults 18-49 (1.0 to 0.5). Here are the results for Tuesday, June 28 (ranked in order of total viewers).