The Programming Insider: Monday 8/22/11

Mixed weekend leadership

In Today's Issue:

Prime-Time Ratings:

Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Happy 200th

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PRIME-TIME RATINGS:

Weekend Highlights

Friday 8/19/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share

CBS: 4.1/ 8, NBC: 3.4/ 6, ABC: 2.9/ 5, Fox: 2.5/ 5, CW: 0.6/ 1

Total Viewers:

CBS: 6.21 million, NBC: 5.09, ABC: 4.51, Fox: 4.044, CW: 989,000

Adults 18-49:

NBC and Fox: 1.4 rating/5 share each, ABC: 1.3/ 4, CBS: 1.2/ 4, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.

-Friday’s Winners:

Nothing

-Friday’s Losers:

Friends With Benefits (NBC), Karaoke Battle U.S.A. (ABC)

Ratings Breakdown:

It was a Friday of low-rated split leadership, with CBS the most-watched network, and NBC and Fox tied for No. 1 among adults 18-49. The season finale of Canadian drama Flashpoint opened the evening for CBS with a dominant 6.87 million viewers and a 1.4 rating/5 share among 18-49 at 8 p.m. Next on CBS were repeats of CSI: NY (Viewers: #1, 6.00 million; A18-49: #3t, 1.1/ 4) and Blue Bloods (Viewers: #2, 5.75 million; A18-49: #3, 0.9/ 3) from 9-11 p.m. NBC populated the evening with two more burn-off episodes of sitcom Friends With Benefits (Viewers: #4, avg. 3.09 million; A18-49: #4, avg. 0.9/ 4 from 8-9 p.m.) and a two-hour edition of Dateline, which rose to first in both total viewers (6.09 million) and adults 18-49 (1.6/ 5) from 9-11 p.m.

Over at Fox, Atlanta versus Jacksonville on Pre-Season Football averaged an approximate 4.04 million viewers (#4) and a 1.4/ 5 among adults 18-49 (#1t) in prime time.

Elsewhere, week two of Karaoke Battle U.S.A. on ABC was a bust, with just 3.82 million viewers (#4) and a 1.1/ 4 among adults 18-49 (#3t) at 9 p.m. Comparably that could not even hold the audience from a repeat of Shark Tank at 8 p.m. (Viewers: #2, 4.85 million; A18-49: #2t, 1.3/ 5).  Needless to say, the last thing we needed was another singing competition. At 10 p.m., 20/20 on ABC increased to 4.87 million viewers (#3) and a second-place 1.4/ 4 in the demo.

At press time, ABC has still not confirmed what it will air in the Friday 9 p.m. hour this fall now that Shark Tank has been pushed back until midseason.

The CW capped off the evening with encore telecasts of new 8 p.m. occupant Nikita (Viewers: #5, 1.03 million; A18-49: #5, 0.4/ 1) and Supernatural (Viewers: #5, 951,000; A18-49: #5, 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)

Saturday 8/20/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share 

CBS: 3.4/ 7, NBC: 2.4/ 7, ABC and Fox: 1.8/ 3 each

Total Viewers:

CBS: 5.02 million, NBC: 4.12, ABC: 3.22, Fox: 3.05

Adults 18-49:

NBC: 1.2 rating/4 share, Fox: 1.0/ 4, CBS: 0.9/ 3, ABC: 0.8/ 3

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.