The Programming Insider: Monday 8/15/11

CBS wins Friday

In Today's Issue:

Prime-Time Ratings:

Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

A Mel Brooks Production

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PRIME-TIME RATINGS:

Weekend Highlights

Friday 8/12/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share 

CBS: 4.6/ 9, NBC: 3.2/ 6, Fox: 2.9/ 6, ABC: 2.5/ 5, CW: 0.8/ 1

Total Viewers:

CBS: 6.84 million, Fox: 4.78, NBC: 4.67, ABC: 3.99, CW: 1.16

-Adults 18-49:

Fox: 1.6 rating/6 share, CBS: 1.3/ 5, ABC and NBC: 1.0/ 4 each, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.

Friday’s Winners:

Nothing

Friday’s Losers:

Friends With Benefits (NBC), Karaoke Battle U.S.A. (ABC)

Ratings Breakdown:

CBS was the most-watched network on this second Friday in August (and No. 2 overall among adults 18-49) with its combination of Canadian drama Flashpoint (Viewers: #1, 7.38 million; A18-49: #2, 1.5/ 6), a repeat of CSI: NY (Viewers: #1, 6.86 million; A18-49: #2, 1.3/ 5), and an encore installment of Blue Bloods (Viewers: #2, 6.29 million; A18-49: #2, 1.1/ 4).  As a reminder, new drama A Gifted Man steps into the Friday 8 p.m. hour this fall.

First for the evening among adults 18-49 was Tampa Bay at Kansas City on NFL Pre-Season Football on Fox at an estimated 1.6 rating/6 share in the demo (and a second-place 4.78 million viewers). As a reminder, results for any live sporting event are always approximate.

In series-premiere news, the two-hour opening installment of reality/competition Karaoke Battle U.S.A. was a bust a 4.01 million viewers and a 1.0/ 3 among adults 18-49 from 9-11 p.m. Comparably, that ranked fourth in total viewers and adults 18-49 from 9-10 p.m., and third in both benchmarks in the 10 p.m. hour. Here is the half-hour breakdown:

Karaoke Battle USA (ABC) – series premiere

9:00 p.m. – Viewers: 3.90 million (#4), A18-49: 1.0/ 3 (#3t)

9:30 p.m. – Viewers: 3.98 million (#4), A18-49: 1.0/ 3 (#4)

10:00 p.m. – Viewers: 4.13 million (#3), A18-49: 1.1/ 3 (#2t)

10:30 p.m. – Viewers: 4.01 million (#3), A18-49: 1.0/ 3 (#2t)

Earlier in the evening on ABC was a repeat of Shark Tank at 3.95 million viewers (#3) and a 1.1/ 4 in the demo (#3) at 8 p.m. In other words, Karaoke Battle U.S.A. did not pick up any steam.

At press time, ABC has still not confirmed what will air in the Friday 9 p.m. time period this fall out of relocated Extreme Makeover: Home Edition now that Shark Tank has been pushed back until midseason.

In week two news, two more burn-off episodes of NBC sitcom Friends With Benefits were a complete bust as follows:

Friends With Benefits (NBC)

8:00 p.m. – Viewers: 2.44 million (#4), A18-49: 0.6/ 3 (#4)

8:30 p.m. – Viewers: 2.19 million (#4), A18-49: 0.7/ 3 (#4)

That led into a two-hour installment of Dateline at an improved 5.84 million viewers (#2) and a 1.2/ 4 among adults 18-49 (#2t) from 9-11 p.m. Although NBC will air new drama Grimm in the Friday 9 p.m. hour effective on Oct. 21, there is every reason to believe Dateline will be expanded back to two hours within weeks.