The Programming Insider: Monday 8/08/11

Summer doldrums hit Big 5 nets

In Today's Issue:

 

Prime-Time Ratings:

Friday and Saturday Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

A Not So Tasty Treat

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Note: The Programming Insider will not be issued tomorrow.  See you back on Wednesday.

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PRIME-TIME RATINGS:

Friday and Saturday Results

Friday 8/05/11

-Total Viewers:

CBS: 5.99 million, ABC: 3.98, NBC: 3.63, Fox: 2.48, CW: 872,000

-Adults 18-49:

ABC: 1.1 rating/4 share; CBS and NBC: 1.0/ 4 each; Fox: 0.7/ 3; CW: 0.3/ 1

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Friday’s Winners:

Nothing

-Friday’s Losers:

Friends With Benefits (NBC) and the night overall

Ratings Breakdown:

There was split low-rated leadership on this first Friday in August, with CBS tops in total viewers and ABC No. 1 among adults 18-49. Sixty-two percent of the lineup were encore telecasts.

In series premiere news, two episodes of NBC sitcom Friends With Benefits, which no doubt is just being burned off at this point, failed to generate interest:

Friends With Benefits (NBC)

8:00 p.m. – Viewers: 2.37 million (#4), A18-49: 0.7/ 3 (#3t)

8:30 p.m. – Viewers: 1.99 million (#4), A18-49: 0.6/ 2 (#4)

Next on NBC was a two-hour edition of Dateline at 4.35 million viewers (#2) and a 1.2/ 4 among adults 18-49 (#1t) from 9-11 p.m. Although Dateline is being trimmed down to one hour on Friday this fall, the likely failure of upcoming Friday 9 p.m. scripted drama Grimm means Dateline will be expanded back to two hours.

CBS opened the evening with Canadian drama Flashpoint (Viewers: #1, 6.20 million; A18-49: #1, 1.1/ 4 at 8 p.m.), which was the most watched show of the evening, followed by repeats of CSI: NY (Viewers: #1, 5.88 million; A18-49: #3, 0.9/ 3) and Blue Bloods (Viewers: #1, 5.88 million; A18-49: #3, 1.0. 3) from 9-11 p.m. This fall, new drama A Gifted Man, which faces an uphill battle, will air in the Friday 8 p.m. hour on CBS.

ABC aired a repeat of Shark Tank (Viewers: #2, 3.67 million; A18-49: #2, 1.0/ 4), which was pushed back until midseason; a repeat of Primetime: What Would You Do? (Viewers: #3, 3.52 million; A18-49: #1t, 1.0/ 4); and veteran newsmagazine 20/20, which finished third in total viewers (4.75 million) and tied for first among adults 18-49 (1.3/ 4) at 10 p.m. At press time, ABC has still not said what will air in the Friday 9 p.m. time period this fall.

Elsewhere, Fox filled the evening with repeats of Bones (Viewers: #3, 2.87 million; A18-49: #3, 0.8/ 3) and House (Viewers: #4, 2.08 million; A18-49: #4, 0.6/ 2).  And The CW aired encore telecasts of Nikita (Viewers: #5, 869,000; A18-49: #5, 0.3/ 1) and Supernatural (Viewers: #5, 875,000; A18-49: #5, 0.3/ 1).

Source: Nielsen Media Research data (R = repeat)

Saturday 8/06/11