The Programming Insider: Monday 7/25/11

In Today's Issue:

Prime-Time Ratings:

Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Frankly Mr. TV, I Don’t Give a Damn!

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PRIME-TIME RATINGS:

Weekend Highlights

Friday 7/22/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share

CBS: 4.0/ 8, NBC: 2.9/ 5, ABC: 2.6/ 5, Fox: 1.5/ 3, CW: 0.5/ 1

Total Viewers:

CBS: 6.08 million, NBC: 4.24, ABC: 4.12, Fox: 2.26, CW: 985,000

Adults 18-49:

ABC: 1.1 rating/4 share, CBS and NBC: 1.0/ 4 each, Fox: 0.6/ 2, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.  Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Ratings Breakdown:

CBS was the most-watched network on this fourth Friday in July (and tied for second overall among adults 18-49) with its combination of Canadian drama Flashpoint (#1, 6.18 million; A18-49: #1, 1.1 rationg/5 share at 8 p.m.) and repeats of CSI: NY (Viewers: #1, 5.97 million; A18-49: #3, 0.9/ 3) and Blue Bloods (Viewers: #1, 6.09 million; A18-49: #3, 0.8/ 3) from 9-11 p.m.  First among adults 18-49 (with just a 1.1 rating in the demo) was ABC’s lineup of a repeat of Shark Tank at 8 p.m. (Viewers: #2, 3.80 million; A18-49: #2, 1.0/ 4), followed by Primetime: What Would You Do? (Viewers: #3, 4.21 million; A18-49: #1, 1.1/ 4) and 20/20 (Viewers: #3, 4.36 million; A18-49: #2, 1.2/ 4) from 9-11 p.m.  At press time, ABC has still not confirmed what it will air in the Friday 8 p.m. hour now that Shark Tank has been pushed back until midseason.

In time period premiere news, an encore telecast of The CW’s Nikita finished a distant fifth in the 8 p.m. hour, with 1.00 million viewers and a 0.4/ 2 among adults 18-49.  That led into a repeat of Supernatural at 970,000 viewers (#5) and a 0.4/ 1 in the demo (#5) at 9 p.m.  Comparably, Nikita is similar to the recent repeats of concluded Smallville and will probably perform at Smallville levels next season.

Elsewhere, NBC populated the night with a repeat of Who Do You Think You Are? (Viewers: #3, 3.25 million; A18-49: #3, 0.7/ 3 at 8 p.m.), which returns in midseason, followed by two-hours of Dateline at 4.73 million viewers (#2) and a first-place 1.2/ 4 in the demo from 9-11 p.m.  Here is the half-hour breakdown:

Dateline (NBC)

9:00 p.m. – Viewers: 4.15 million (#3), A18-49: 1.0/ 4 (#2)

9:30 p.m. – Viewers: 4.36 million (#2), A18-49: 1.0/ 3 (#1t)

10:00 p.m. – Viewers: 4.93 million (#2), A18-49: 1.3/ 4 (#1)

10:30 p.m. – Viewers: 5.48 million (#2), A18-49: 1.5/ 5 (#1)

Fox capped off the evening with repeats of Bones (Viewers: #4, 2.71 million: A18-49: #4, 0.6/ 2) and House (Viewers: #4, 1.81 million; A18-49: #4, 0.5/ 2).

Source: Nielsen Media Research data (R = repeat)

Saturday 7/23/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).