The Programming Insider: Monday 7/18/11

In Today's Issue

Primetime Ratings:

Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Home of Freaks and Geeks

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PRIME-TIME RATINGS:

Weekend Highlights

FRIDAY 7/15/11

Note: The following results are based on the fast affiliate ratings (live-plus-same-day data).

Household Rating/Share 

CBS: 4.0 rating/8 share, NBC: 2.8/ 5, ABC: 2.7/ 5, Fox: 1.7/ 3, CW: 0.7/ 1

Total Viewers:

CBS: 6.20 million, ABC: 4.27, NBC: 4.25, Fox: 2.75, CW: 1.16

Adults 18-49:

ABC: 1.2 rating/4 share, CBS: 1.1/ 4, NBC: 1.0/ 4, Fox: 0.8/ 3, CW: 0.4/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:

Nothing

Friday’s Losers (excluding repeats):

Friday Night Lights (NBC), but congratulations to NBC for finding a way to keep this quality drama on the air for five seasons.

Ratings Breakdown:

CBS was the most-watched network on this third Friday in July, with ABC No. 1 among adults 18-49. But once again there was nothing worth positively noting on the evening.

Canadian drama Flashpoint opened the evening for CBS, with 6.00 million viewers (#1) and a 1.2 rating/5 share among adults 18-49 (#1t) at 8 p.m. That led into repeats of CSI: N.Y. (Viewers: #1, 6.28 million; A18-49: #2, 1.1/ 4) and Blue Bloods (Viewers: #1, 6.32 million; A18-49: #3, 1.0/ 3), which remain intact in the Friday 9-11 p.m. block next season. This fall, look for new CBS drama A Gifted Man at 8 p.m. (which may not be so gifted once the ratings come in).

ABC aired repeats of Shark Tank (Viewers: #2, 4.28 million; A18-49: #1t, 1.2/ 5), which returns in midseason, and Primetime: What Would You Do? (Viewers: #2, 3.97 million; A18-49: #1, 1.2/ 5) from 8-10 p.m., followed by veteran 20/20 at 4.55 million viewers (#3) and a second-place 1.2/ 4 among adults 18-49 at 10 p.m.  At this time, ABC has not confirmed what it will air in the Friday 8 p.m. hour this fall.

In series-finale news, a 90-minute edition of NBC’s Friday Night Lights went out with a whimper at 3.48 million viewers and a 0.9/ 3 among adults 18-49 from 8-9:30 p.m. Here is the half-hour breakdown:

Friday Night Lights (NBC)

8:00 p.m. – Viewers: 3.69 million (#3), A18-49: 0.9/ 4 (#3)

8:30 p.m. – Viewers: 3.26 million (#3), A18-49: 0.8/ 3 (#3t)

9:00 p.m. – Viewers: 3.51 million (#3), A18-49: 0.9/ 3 (#3)

Next on NBC was a 90-minute edition of Dateline at 5.02 million viewers and a 1.2/ 4 in the demo from 9:30-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)

9:30 p.m. – Viewers: 3.99 million (#2), A18-49: 1.0/ 3 (#3)

10:00 p.m. – Viewers: 5.29 million (#2), A18-49: 1.3/ 4 (#1)

10:30 p.m. – Viewers: 5.77 million (#2), A18-49: 1.4/ 5 (#1)

As a reminder, new NBC drama Grimm inherits the Friday 9 p.m. hour this fall, making Dateline a one-hour edition. Come November, however, expect Grimm to be gone and Dateline to be back to two hours.