The Programming Insider: Monday 6/06/11

Game 3 of NBA Finals ignites ABC Sunday

In Today's Issue

Prime-time Ratings: Weekend Results

Ratings Box: What’s Hot/What’s Not

On the Air Tonight: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: Playing Yourself

PRIME-TIME RATINGS:

Weekend Results

Friday 6/03/11

Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share

CBS: 4.3/ 8, NBC: 3.0/ 6, ABC: 2.2/ 4, Fox: 1.8/ 3, CW: 0.7/ 1

Total Viewers:

CBS: 6.60 million, NBC: 4.46, ABC: 3.39, Fox: 2.70, CW: 1.20

Adults 18-49:

NBC: 1.1 rating/4 share, CBS: 1.0/ 4, ABC: 1.0/ 3, Fox: 0.8/ 3, CW: 0.4/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:

Nothing

Friday’s Losers (excluding repeats):

Friday Night Lights (NBC), Jamie Oliver’s Food Revolution (ABC), 20/20 (ABC)

Ratings Breakdown:

CBS was the most-watched network on this first Friday in June with its lineup of Canadian drama Flashpoint (Viewers: #1, 6.70 million; A18-49: #1, 1.1 rating/4 share) and repeats of CSI: NY (Viewers: #1, 6.60 million; A18-49: #2, 1.0/ 4) and Blue Bloods (Viewers: #1, 6.45 million; A18-49: #3, 1.0/ 3).  As a reminder, upcoming drama A Gifted Man moves into the Friday 8 p.m. anchor position next fall.

First for the evening among adults 18-49 (with only a 1.1 rating in the demo) was NBC’s combination of soon-to-conclude family drama Friday Night Lights (Viewers: #4, 2.89 million; A18-49: #4, 0.8/ 3 at 8 p.m.) and a two-hour edition of Dateline, which averaged 5.25 million viewers (#2) and a dominant 1.2/ 4 among adults 18-49 from 9-11 p.m.  Although NBC will trim back Dateline to one hour at 10 p.m. next fall (out of new drama Grimm at 9 p.m.), lack of support from lead-in Chuck at 8 p.m. means Grimm is doomed and Dateline will likely be expanded back to two hours by November.

Elsewhere, ABC populated this lackluster evening with a repeat of Shark Tank (Viewers: #2, 3.89 million; A18-49: #2, 1.0/ 4), which moves to Fridays at 9 p.m. in the fall (out of relocated Extreme Makeover: Home Edition), canceled Jamie Oliver’s Food Revolution (Viewers: #3, 2.40 million; A18-49: #3t, 0.8/ 3), and 20/20 (Viewers: #3, 3.90 million; A18-49: #2, 1.1/ 3).  Fox aired repeats of Bones (Viewers: #3, 3.01 million; A18-49: #3, 0.9/ 4) and canceled Lie to Me (Viewers: #4, 2.39 million; A18-49: #3t, 0.8/ 3).  And The CW ran encore telecasts of concluded Smallville (Viewers: #5, 1.11 million; A18-49: #5, 0.4/ 1), which will be replaced in the fall with relocated Nikita, and Supernatural (Viewers: #5, 1.29 million; A18-49: #5, 0.5/ 2).

Source: Nielsen Media Research data (R = repeat)

Saturday 6/04/11

Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share

CBS: 2.6/ 9, Fox: 2.2/ 4, NBC: 2.0/ 4, ABC: 1.3/ 3

Total Viewers:

CBS: 4.18 million, Fox: 3.63, NBC: 3.37, ABC: 1.85

Adults 18-49:

NBC: 1.2 rating/4 share, Fox: 1.1/ 4, CBS: 0.6/ 2, ABC: 0.5/ 2

Note: Any prior rating results are based on the final nationals.  Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.