The Programming Insider: Friday 8/19/11

Pre-season football gives Fox the win

In Today's Issue:

Prime-Time Metered Market Thursday Ratings:

Preseason Football Leads Fox to Victory

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

“I’m a Survivor”

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PRIME-TIME METERED MARKET THURSDAY RATINGS:

Preseason Football Leads Fox to Victory

Thursday 8/18/11

Household Rating/Share

Fox: 5.8/11, CBS: 4.2/ 7, ABC: 3.1/ 5, NBC: 2.0/ 3, CW: 0.7/ 1

Note" the comparisons to one year earlier were not available today.

-Yesterday’s Winners:

Exhibition Football: Eagles vs. Steelers (Fox), The Big Bang Theory R (CBS), Big Brother (CBS)

-Yesterday’s Losers (excluding repeats):

Expedition Impossible (ABC)

Ratings Breakdown:

The Eagles vs. Steelers NFL Exhibition match-up on Fox won this third Thursday in August, with an estimated 5.8 rating/10 share in the overnights from 8:15-11 p.m. Earlier in the evening was the Pre-Game at an estimated 4.9/10 from 8-8:15 p.m. Results for any live sporting event are approximate.

Demo friendly Big Brother, which is enjoying a stellar summer season both creatively and by the numbers, was the top-rated show on CBS with a 4.7/ 8 from 9-10 p.m. Comparably, that built on a repeat of lead-in Rules of Engagement (#2: 3.8/ 7 at 8:30 p.m.) by 24 percent and is expected to win the evening among adults 18-49. For more news on Rules of Engagement, see TV Tidbits below.

Earlier in the evening on CBS was a repeat of multi Emmy nominated The Big Bang Theory at a second-place 4.8/ 9 at 8 p.m., which only proves its upcoming positive value in off-network syndication. At 10 p.m., a repeat of The Mentalist finished at an atypical second (behind football), with a 3.7/ 7.

ABC ranked in the distant No. 3 spot with its line-up of Wipeout (#3: 3.6/ 7), which is not the summer hit it once was due to the exposure all season, on-the-fence Expedition Impossible (#3: 2.7/ 5), and Canadian drama Rookie Blue (#3: 3.2/ 6). Chances are we will not be seeing either Expedition Impossible back for season two.

The rest of the evening was populated with all repeats. NBC aired encore telecasts of Community (#4: 1.6/ 3), Parks and Recreation (#4: 1.4/ 4), The Office (#4: 2.0/ 3), 30 Rock (#4: 1.8/ 3) and Law & Order: SVU (#4: 2.5/ 5). And The CW ran encore telecasts of The Vampire Diaries (#5: 0.8/ 2) and failed reality/competition Plain Jane (#5: 0.7/ 1), which did not deserve a second airing.  With only 31 days until the official start of the new TV season, here is a reminder of what lies ahead:

ABC

8:00 p.m.: CHARLIE’S ANGELS

9:00 p.m.: Grey’s Anatomy

10:00 p.m.: Private Practice

CBS

8:00 p.m.: The Big Bang Theory

8:30 p.m.: HOW TO BE A GENTLEMAN

9:00 p.m.: PERSON OF INTEREST

10:00 p.m.: The Mentalist

NBC

8:00 p.m.: Community

8:30 p.m.: Parks and Recreation (new time)

9:00 p.m.: The Office

9:30 p.m.: WHITNEY

10:00 p.m.: PRIME SUSPECT

Fox

8:00 p.m.: THE X FACTOR (Results Show)

9:00 p.m.: Bones

The CW

8:00 p.m.: The Vampire Diaries