The Programming Insider: Night of Encores Lifts CBS

ABC's Expedition Impossible debut respectable

In Today's Issue:

Prime-Time Metered Market Thursday Ratings:

CBS Wins; Respectable Sampling for Expedition Impossible Debut on ABC

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Baywatch Kids



CBS Wins; Respectable Sampling for Expedition Impossible Debut on ABC

Thursday 6/23/11

Household Rating/Share

CBS: 4.9/ 8, ABC: 4.1/ 7, Fox: 3.6/ 6, NBC: 1.7/ 3, CW: 0.7/ 1

Note: The year-to-year overnight comparisons are not available today.

Yesterday’s Winners:

So You Think You Can Dance (Fox), The Big Bang Theory R (CBS), CSI R (CBS), The Mentalist R (CBS)

Yesterday’s Losers (excluding repeats):

Love Bites (NBC)

Ratings Breakdown:

There was nothing unusual to report on this fourth Thursday in June, which housed seven hours (or 54 percent) of repeat programming.  A night of all encores on CBS — The Big Bang Theory (#1t: 4.8 rating/9 share), Rules of Engagement (#3: 3.7/ 6), CSI (#1: 5.2/ 9) and The Mentalist (#1: 5.4/ 9) — finished first overall in the overnights.  Next was ABC, followed by Fox, distant NBC and The CW.

In series-premiere news, Amazing Race-like reality/competition Expedition Impossible on ABC opened with a second-place 4.2/ 7 in the overnights at 9 p.m., which maintained 95 percent of lead-in Wipeout (#2: 4.4/ 8 at 8 p.m.).  For a typically lazy summer night, consider this respectable sampling.  At 10 p.m. on ABC was the second season-premiere of Canadian drama Rookie Blue at a second-place 3.8/ 6.  Comparably, retention for Rookie Blue out of the 9:30 p.m. portion of Expedition Impossible (4.1/ 7) was 93 percent.

Over at Fox, the live So You Think You Can Dance Results Show led the 8 p.m. hour, with a 5.0/ 9 in the overnights.  Next on Fox was a repeat of Glee at a typically lackluster third-place 2.3/ 4 at 9 p.m.

Fourth-place NBC remained out of the competitive loop with its combination of repeats of Community (#4: 1.7/ 3), 30 Rock (#4: 1.6/ 3), The Office (#4: 1.9/ 3) and Parks and Recreation (#4: 1.8/ 3) from 8-10 p.m., and week of failing Love Bites at 10 p.m. (#3: 1.7/ 3).  Needless to say, NBC is just burning off the original episodes of Love Bites, which was originally supposed to launch last fall.  And The CW filled the evening with repeats of The Vampire Diaries (#5: 0.8/ 1) and Nikita (#5: 0.7/ 1), which moves into the Friday 8 p.m. hour in September.

Source: Nielsen Media Research data (R = repeat)



What’s Hot/What’s Not

25 Million Viewers Tune in for President Obama:

President Obama’s live address to the country on Wednesday, June 22 on the war in Afghanistan averaged a 16.4 household rating/31 share, with 25.35 million viewers from approximately 8-8:15 p.m. ET/PT.  The networks carrying the live speech were ABC, CBS, NBC, Fox, CNN, Fox News Channel and MSNBC.  As a basis of comparison, viewing levels for past Obama speeches are as follows:

May 5, 2011 – Death of Bin Laden: 33.9 rating/57 share, 39.24 million viewers

August 31, 2010 – Iraq: 18.8 rating/36 share, 21.82 million viewers