The Programming Insider: Dominant Return for CBS' Big Brother

54 percent of last night’s schedule were repeats

In Today's Issue

Prime-Time Metered Market Thursday Ratings:

CBS Wins; Solid Return for Big Brother

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Hungry Carla

________________________________________________________________

PRIME-TIME METERED MARKET THURSDAY RATINGS:

CBS Wins; Solid Return for Big Brother

Thursday 7/07/11

Household Rating/Share

CBS: 4.5/ 8, ABC: 3.7/ 6, Fox: 3.3/ 6, NBC: 1.6/ 3, CW: 0.7/ 1

Percent Change from the Year-Ago Evening (Thursday 7/08/10):

NBC: no change, CBS and Fox: -13 each, ABC: -16, CW: -22

Yesterday’s Winners:

The Big Bang Theory R (CBS), Big Brother (CBS), The Mentalist R (CBS0

Yesterday’s Losers (excluding repeats):

Love Bites (NBC)

Ratings Breakdown:

CBS led the overnights, with a 22 percent advantage over second-place ABC. 

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