The Programming Insider: Basketball Dominates on ABC

Love Bites DOA on NBC

In Today's Issue

Prime-Time Metered Market Thursday Ratings: Basketball Dominates on ABC; Love Bites DOA on NBC

Ratings Box: What’s Hot/What’s Not

On the Air This Weekend: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: Injured Robert


Basketball Dominates on ABC; Love Bites DOA on NBC

Thursday 6/02/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

ABC: 7.8/13, CBS: 5.3/ 9, Fox: 4.2/ 7, NBC: 2.2/ 4, CW: 0.7/ 1

Percent Change From the Year-Ago Evening (Thursday, June 3, 2010):

CBS: + 8, NBC: + 5, ABC: – 2, CW: -30, Fox: -32

Yesterday’s Winners:

NBA Finals, Game 2 (ABC)

Yesterday’s Losers (excluding repeats):

Jimmy Kimmel Live (ABC), Love Bites (NBC)

Ratings Breakdown:

ABC stood well above the competition on this first Thursday in June care of game two of The NBA Finals, Mavericks at Heat, at an estimated 10.0 rating/17 share in the overnights in primetime (from 9-11 p.m. ET/PT).  Comparably, the game one year-ago Thursday night match-up between Boston and Los Angeles averaged a very similar 10.4/18 on June 3, 2010.  As a reminder, results for any live sporting competition are always approximate.

Earlier in the evening on ABC was another 8 p.m. edition of Jimmy Kimmel Live (#3: 3.3/ 6), which should stick to late night, and the half-hour basketball pre-game at a 3.5/ 6 at 8:30 p.m. (#3).

Fox was also on the map care of So You Think You Can Dance, which finished first in the 8 p.m. hour with a 5.7/10 in the overnights (and was on par with one year earlier).  But a repeat of lead-out Glee, which will air in the Thursday 9 p.m. hour this summer, sunk to a third-place 2.8/ 5.

In series-premiere news, the long-awaited arrival of NBC’s Love, American Style-like Love Bites did not resonate, with a last-place 2.4/ 4 in the overnights at 10 p.m.  When a network delays a fall premiere until the beginning of summer season, you know the expectations are nil.  Earlier in the evening on NBC were fourth-place finishes for encore telecasts of sitcoms Community (1.9/ 3), 30 Rock (1.9/ 3), The Office (2.3/ 4) and Parks and Recreation (2.1/ 3) from 8-10 p.m.  One of NBC’s biggest mistakes next fall is keeping low-rated Community in the Thursday 8 p.m. anchor position.

CBS, which traveled the repeat route, finished as the No. 2 network last night with its combination of The Big Bang Theory (#2: 5.3/ 9), Rules of Engagement (#2: 4.3/ 7), CSI (#2: 5.3/ 9) and The Mentalist (#2: 5.9/10).  Corporate cousin The CW, meanwhile, was virtually invisible as a result of repeats of The Vampire Diaries and Nikita, which each averaged a miniscule 0.8/ 1 in the overnights.  As a reminder, Nikita moves into the Friday 8 p.m. hour next fall in place of retired Smallville (and into Supernatural).

High profile Thursdays next fall will feature seven new series, tying Wednesday as the most new shows on any night of the week.  The 8 p.m. revival of Charlie’s Angels on ABC will certainly be an improvement over short-lived fall 2010 occupant My Generation, while The X Factor on Fox is poised to lead the freshman pack.  Also promising is CBS crime solver Person of Interest, which inherits the CSI time period, NBC’s pairing of sitcom Whitney and drama Prime Suspect from 9:30-11 p.m., and perfectly compatible sounding The Secret Circle out of The Vampire Diaries on The CW.  While you can’t judge a show by a few minutes of clips, new CBS comedy How to Be a Gentleman does not look all that much better than former failed occupant $#*! My Dad Says.