The Programming Insider: ‘America’s Got Talent’ on NBC Tops Rivals

Second-place CBS aired a '48 Hours' Special on Casey Anthony

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings:

Solid Dominance for America’s Got Talent on NBC

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Paying for Mr. Belvedere



Solid Dominance for America’s Got Talent on NBC

Tuesday 7/05/11

Household Rating/Share

NBC: 8.7/14, CBS: 4.7/ 8, Fox: 2.9/ 5, ABC: 2.8/ 5, CW: 0.4/ 1

Note: The overnight comparisons to one year earlier are not available today.

Yesterday’s Winners:

America’s Got Talent (NBC)

Yesterday’s Losers (excluding repeats):

101 Ways to Leave a Game Show (ABC), Combat Hospital (ABC)

Ratings Breakdown:

It was an easy overnight Tuesday victory for NBC, which populated the evening with three-hours of summer sensation America’s Got Talent.  The final audition round of America’s Got Talent dominated the 8-9 p.m. time period, with a 7.7 rating/14 share.  At 9 p.m., the action shifted to Las Vegas and already stellar numbers rose to a 9.1/15 from 9-11 p.m., with the half-hour breakdown as follows:

America’s Got Talent (NBC)

9:00 p.m.: 8.9/14 (#1)

9:30 p.m.: 9.4/15 (#1)

10:00 p.m.: 9.2/15 (#1)

10:30 p.m.: 9.0/15 (#1)

Second-place CBS aired repeats of NCIS (#2: 5.9/10) and spinoff NCIS: Los Angeles (#2: 4.5/ 7) from 8-10 p.m. as planned, but a last-minute edition of 48 Hours Mystery focusing on Casey Anthony (in place the originally planned encore telecast of The Good Wife) finished a distant second at 10 p.m. with a 3.9/ 6.

Over at ABC, week three of 101 Ways to Leave a Game Show took a hit minus original lead-in support from Wipeout, with a series-low 2.7/ 4 (#4) at 9 p.m.  Three-week overnight track:  3.2/ 5 – 3.2/ 5 – 2.7/ 4.  The Wipeout encore finished third in the 8 p.m. hour, with a 3.2/ 6.  At 10 p.m., week three of scripted Canadian drama Combat Hospital finished a distant third, with a series-low 2.7/ 5.  Three-week overnight track: 3.6/ 6 – 3.0/ 5 – 2.7/ 5.

Elsewhere, Fox filled the evening with a repeat of Kitchen Nightmares (#4: 2.5/ 4) and an original installment of Masterchef (#3: 3.5/ 5), while The CW aired repeats of One Tree Hill (#5: 0.5/ 1) and Hellcats (#5: 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)



What’s Hot/What’s Not

11-Year High for the Macy’s 4th of July Fireworks Spectacular:

NBC’s annual telecast of the Macy’s 4th of July Fireworks Spectacular rose to 8.65 million viewers, according to the fast affiliate results, its largest audience in 11 years.  Results among key adults 18-49 (2.1 rating) was its best in four years, with growth of 25 percent from one year earlier.  Total viewership was up by 1.73 million viewers from the year-ago telecast (8.65 vs. 6.92 million).  Click here for the full July 4th nightly numbers.

Source: Nielsen Media Research data



Prime-Time Programming Options

Wednesday 7/06/11


8:00 p.m. The Middle (R)

8:30 p.m. The Middle (R)

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