The Programming Insider: ABC’s GMA Narrows the Gap

Cuts Today’s lead to only 580,000 viewers

In Today’s Issue:

Ratings Box: What’s Hot/What’s Not

On the Air This Weekend: Prime-Time Programming Options 

TV Tidbits: Notes of Interest

TV Trivia Time: George’s Mama

Note: The metered market results for Thursday, April 28 are currently delayed by Nielsen.  But don’t forget to visit at approximately 12 p.m. ET/PT for the fast affiliate ratings.


RATINGS BOX: What’s Hot/What’s Not

Three Year High for The Real World:

Veteran The Real World on MTV, which debuted in 1992, rose to its most-watched telecast in three years.  The Wednesday, April 27 edition averaged 2.5 million viewers, with a first-place finish in the 10 p.m. hour in all of television among target persons 12-34.

Good Morning America Narrows the Gap:

NBC granddaddy The Today Show remains the top-rated morning news franchise.  But based on the live plus same day ratings for the week of April 18, ABC’s competing Good Morning America built year-to-year by nine percent in total viewers (4.81 million), decreasing Today’s lead to only 580,000 viewers.  Compared to the year-ago week, Today increased by one percent, while CBS cellar-dweller The Early Show (2.37 million) dropped by three percent.  Today’s advantage among key adults 25-54 this week was 36 percent over GMA (1.9 vs. 1.4 rating) and a whopping 100 percent over CBS (0.7/ 5).

Here are the overall results for the week of April 18:

Total Viewers:

NBC: 5.39 million, ABC: 4.81, CBS: 2.37

Adults 25-54:

NBC: 1.9 rating/14 share, ABC: 1.4/10, CBS: 0.7/ 5

Source: Nielsen Media Research data

Final Wednesday Nationals:

American Idol, of course, lifted Fox to a first-place finish on Wednesday, with almost twice as many total viewers than second-place CBS and more than double the adult 18-49 demo rating.  But week four of Fox sitcom Breaking In at 9:30 p.m. continues to lose about two-thirds of the Idol lead-in, with 7.01 million viewers and a 2.4 rating/6 share among adults 18-49 (out of 22.32 million viewers and a 7.1/20 in the demo for American Idol from 8-9:30 p.m.).  Sitcom Happy Endings on ABC at 10 p.m. was weaker than Breaking In, with 5.17 million viewers and a 2.1/ 5 in the demo.  But the retention out of Cougar Town (Viewers: 5.62 million; A18-49: 2.1/ 5 at 9:30 p.m.) was solid, which could ultimately warrant a second-season renewal.  A repeat of the two-hour series-premiere of The Voice on NBC, meanwhile, was on the map with 6.15 million viewers and a 2.2/ 6 among adults 18-49 from 9-11 p.m.

Here are the overall results for Wednesday, April 27

Total Viewers:

Fox: 18.49 million, CBS: 9.30, NBC: 5.82, ABC: 5.12, CW: 1.77

Adults 18-49:

Fox: 5.9 rating/16 share, CBS: 2.3/ 6, NBC: 1.9/ 5, ABC: 1.8/ 5, CW: 0.8/ 2

Source: Nielsen Media Research data

ON THE AIR THIS WEEKEND: Prime-Time Programming Options

Friday 4/29/11


8:00 p.m. Shark Tank

9:00 p.m. 20/20 – A Modern Fairytale


8:00 p.m. The Royal Wedding: Modern Majesty

9:00 p.m. CSI: NY

10:00 p.m. Blue Bloods


8:00 p.m. Friday Night Lights

9:00 p.m.  Dateline (two hours)


8:00 p.m. Kitchen Nightmares

9:00 p.m. Fringe

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