The Programming Insider

Monday, May 12, 2008


Prime-Time Ratings:

Weekend Highlights

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:

Prime Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Network Upfront Week


Note: This is upfront network presentation week, which means that the regular sections of The Programming Insider — Prime-Time Ratings, Ratings Box, On the Air Tonight, TV Tidbits and TV Trivia Time — will be replaced with coverage of the new schedules for the remainder of the week. Also taking a brief hiatus after today: the daily PI Podcast. But the daily fast affiliate rating results will still be available at PIFeedback.com.



Prime-Time Ratings:
Weekend Highlights

Friday 5/09/08 Fast Affiliate Ratings
NETWORKHH RATING/SHARE
CBS5.5/10
ABC4.2/ 8
NBC3.8/ 7
CW2.4/ 4
Fox2.2/ 4

Total Viewers:
CBS: 8.52 million, ABC: 6.42, NBC: 5.38, CW: 4.12, Fox: 3.39

-Adults 18-49:
CBS: 2.0 rating/7 share, ABC: 1.7/ 6, NBC: 1.4/ 5, CW: 1.3/ 5, Fox: 1.1/ 4

——————–

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

———-

-Friday’s Winners:
Ghost Whisperer (CBS), Numb3rs (CBS)

-Friday’s Losers (excluding repeats):
Movie: Man of the House (Fox), Dateline (NBC), 20/20 (ABC)

———-

-Ratings Breakdown:
CBS led this typically uneventful third Friday of the May 2008 sweeps with its combination of Ghost Whisperer (Viewers: #1, 8.74 million; A18-49: #1, 2.1 rating/8 share), Moonlight (Viewers: #1, 7.68 million; A18-49: #2, 1.9/ 6) and Numb3rs (Viewers: #1, 9.13 million; A18-49: #1, 2.2/ 7). To the fans of Moonlight lighting up the boards at PIFeedback, renewal for a second season is still 50/50. What doesn’t help, of course, is the low rating among adults 18-49, which is no better than year-ago occupant Close to Home. And CBS canceled Close to Home because it skewed too old.

ABC finished second overall with two-hour special, TV’s All-Time Funniest at a so-so 6.50 million viewers (#2) and a 1.6/ 6 among adults 18-49 (#2) from 8-10 p.m., followed by 20/20 a 6.26 million viewers (#2t) and a 1.9/ 6 in the demo (#2) at 10 p.m. While I normally enjoy any special focusing on TV, the clips were awfully generic, weren’t they? And there was just too much of an emphasis on The Simpsons.

Next was NBC with its line-up of two repeat episodes of Most Outrageous Moments (Viewers: #3t, 4.21 million; A18-49: #4, 1.2/ 5 from 8-9 p.m.), and a two-hour edition of Dateline at 5.96 million viewers and a 1.5/ 5 among adults 18-49 from 9-11 p.m. The CW’s soon-to-relocate Friday Night Smackdown! was fourth for the night, with a typical 4.12 million viewers and a 1.3/ 5 among adults 18-49 from 8-10 p.m. And Fox finished last with theatrical Man of the House at a not-so-manly 3.39 million viewers and a 1.1/ 4 in the demo from 8-10 p.m. Although the CW is now focusing on its Monday to Friday slate now that Sunday is no longer part of the equation, programming Friday without Smackdown! will not be easy.

Source: Nielsen Media Research data (R = repeat)

——————–

Saturday 5/10/08 Fast Affiliate Ratings
NETWORKHH RATING/SHARE
Fox4.7/ 9
CBS3.9/ 8
ABC3.0/ 7
NBC2.8/ 5

-Total Viewers:
Fox: 7.67 million, CBS: 5.80, ABC: 4.53, NBC: 4.05

-Adults 18-49:
Fox: 2.6 rating/9 share, ABC: 1.6/ 6, CBS: 1.3/ 5, NBC: 1.0/ 3

——————–

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.