Executives at the Big Four broadcast networks, upset that President Barack Obama has cumulatively cost them more than $30 million in revenue from preempted prime-time programming for three press conferences, say getting advertisers to sponsor future press events as a way to recoup lost revenue isn’t a viable option.
After Fox balked at airing Obama in prime time on April 29, other nets joined in, saying they would consider the same action going forward depending on the event’s relevance.
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