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NEW YORK Branded entertainment is projected to grow 14 percent in 2008 to $25.4 billion despite the sluggish overall economy, according to new research by PQ Media.
The firm’s “Branded Entertainment Marketing Forecast: 2008-2012” projects a strong shift away from traditional advertising to alternative strategies as companies seek to engage consumers through multiple platforms including television, online and mobile.
Through 2012, branded entertainment is poised for double-digit gains, PQ said. The category is projected to grow at a compound annual rate of 12.8
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