PPI Clears Electric Playground Buying Guides

Distributor PPI Releasing has announced clearances for quarterly Electric Playground Buying Guides in more than 80 percent of the country, including top 20 markets WABC/New York, KABC/Los Angeles, WLS/Chicago, WPVI/Philadelphia, KGO/San Francisco, WCVB/Boston, WSB/Atlanta, WXYZ/Detroit, WTSP/Tampa, KOMO/Seattle, KSTP/Minneapolis, WEWS/Cleveland, KMGH/Denver and KXTV/Sacramento. Represented station groups include the ABC Owned, Belo, Fisher, Gannett, Hearst, Hubbard, Journal, McGraw-Hill, Raycom and Scripps.

The Electric Playground Buying Guides will consist of four one-hour programs for airing in November and December, 2010 followed by three more seasonal specials in quarters one through three in 2011. PPI Releasing will offer a weekend hour version of the Buying Guides in fall 2011, followed by a weekday strip in 2012.

“EP is the entertainment news magazine of tomorrow that’s available today,” said Ritch Colbert, a principal of PPI Releasing. “We’ve put together an outstanding clearance list, a testament to The Electric Playground’s unique fusion of highly engaging, daily television and an appealing environment for advertisers.”