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The Pop upfront wasn't a huge spectacle. Roughly 25 people were sprawled out on couches atop the Gansevoort Park Avenue in New York Thursday morning. There were no media buyers—just media and Pop employees. And that's exactly how the newly rebranded, CBS-owned network wanted it.
"In my experience, if you're not a big network with a big draw doing a big party or event, then you're not going to get the right people to attend," Pop evp of advertising sales Michael Dupont said.
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