Political TV Ads Hit Record High in October

That relief you’re feeling now that the midterm elections are over could be due to this: American TV viewers were exposed to almost 1.48 million political ads in October.

According to Nielsen Media Research, that’s an all-time record high for what’s traditionally the busiest month of the year for political advertising.

It’s slightly higher than the number of ads in October during the 2008 election when the White House was at stake.

Nielsen reports that TV viewers in the Cleveland market were exposed to the highest proportion of political TV ads (23.4 percent) over the last month (which is nothing new, Ohio is often a political battleground). Columbus, Portland, Sacramento and Seattle rounded out the top five.

TV viewers in Jackson, Miss., were exposed to the lowest proportion of political TV ads (1. percent) in October. Four of the 10 least saturated markets were found in Texas.

Recommended articles