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Political media spending for the midterm election broke a number of records. The final tally hit an all-time high of $4.55 billion, surpassing the 2008 presidential election by 8 percent, per figures released Wednesday (Dec. 15) by PQ Media.
Compared to the last midterm election in 2006, spending was up 44.9 percent. Of the total, advertising—representing 69.5 percent of all campaign media expenditures—grew 10.5 percent over 2008 and 45 percent over 2006 to $3.16 billion.
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