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For the first time in nearly 40 years of broadcasting, PBS has signed on as a weekly Nielsen subscriber, a move that will allow the public television service to provide clients with a more accurate look into its audience deliveries.
PBS is not ponying up for overnight ratings, but the weekly Nielsen NPower data will offer sponsors a more timely read on programming performance.
While PBS does not run traditional call-to-action advertising, it does solicit marketers to underwrite its programming expenses through sponsorships.
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