Overnight Data on Hold Due to Digital Transition

Wednesday, February 18, 2009
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Note: All overnight data for Tuesday, Feb. 17, Wednesday, Feb. 18, and Thursday, Feb. 19 will be held by Nielsen until Friday due to stations making the digital transition.  Although a small percentage of stations transitioned yesterday, the purpose of the three-day hold is to ensure that all necessary changes have been made in Nielsen’s internal systems to properly credit the stations that transition. Overnight data for Tuesday through Thursday is expected to be released on Friday morning.


Make sure you go to PIFeedback.com at approximately 12 p.m. ET, however, for a look at the fast affiliate results.


Ratings Box:

What’s Hot/What’s Not
-Mixed Start for Fox’s Dollhouse:

Fox drama Dollhouse, from Buffy, the Vampire Slayer Joss Whedon, opened with 4.76 million viewers and a 2.0 rating/ 6 share among adults 18-49 in the Friday 9 p.m. hour on Feb. 13. Comparably, that placed it third in the time period in total viewers (behind CBS’ Flashpoint and ABC’s Supernanny) and second among adults 18-49 (behind Supernanny). While that may not sound impressive, it did manage to build from relocated lead-in Terminator: The Sarah Connor Chronicles (Viewers: 3.71 million; A18-49: 1.4/ 5 at 8 p.m.) by 1.05 million viewers and 43 percent in the demo. My prediction is a loss of 10 to 15 percent in week two. Stay tuned. 

-Season High The Bachelor on ABC:

ABC’s veteran The Bachelor, which is enjoying its highest-rated season in five years, rose to a season high performance in both total viewers (12.5 million) and adults 18-49 (4.4 rating/10 share) on Feb. 16. Comparably, The Bachelor built over the prior week’s telecast for the sixth consecutive week, with a first-place finish overall for the night among women 18-34 (6.1/15), women 18-49 (6.6/15) and women 25-54 (6.9/14). 

-Taken In Broad Daylight Scores on LMN:

Original made-for Taken In Broad Daylight debuted on Lifetime Movie Network (LMN) on Sunday, Feb. 15 with a 2.2 household rating and 1.9 million total viewers. Comparably, that makes it the third highest rated film in the history of LMN among women 18-49 (515,000) and women 25-54 (597,000).

-iCarly Scores With iMeet Fred:

The Monday, Feb. 16 installment of Nickelodeon’s iCarly (“iMeet Fred”) rose to 5.1 million total viewers, 2.8 million kids 2-11, and 2.1 million kids 6-11 and tweens 9-14 at 7:30 p.m. Comparably, that beat the closest competitor in the time period by as much as 23 percent among tweens 9-14.

-Dadnapped Dominates on Disney Channel:

The premiere of Dadnapped, Disney Channel’s 74th original movie, launched on Monday, Feb. 16 with a hefty 4.6 million viewers, 2.1 million kids 6-11 and 1.8 million tweens 9-14. Comparably, this beat Nickelodeon’s competing movie Spectacular by 1.3 million total viewers (4.6 vs. 3.3 million), 62 percent in kids 6-11 (2.1 vs. 1.3 million) and 38 percent in tweens 9-14 (1.8 vs. 1.3 million). And it built from the year-ago time period average by as much as 134 percent among kids 6-11.


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Wednesday 2/18/09
 8:00 p.m. Lost (R)
 9:00 p.m. Lost

10:00 p.m. Life on Mars


 8:00 p.m. The New Adventures of Old Christine

 8:30 p.m. Gary Unmarried

 9:00 p.m. Criminal Minds
10:00 p.m. CSI: NY
 8:00 p.m. Knight Rider
 9:00 p.m. Life

10:00 p.m. Law & Order

 8:00 p.m. American Idol (two hours)

 8:00 p.m. Privileged (R)

 9:00 p.m. 90210 (R)

 8:00 p.m. World’s Funniest Moments (R)

 9:00 p.m. Under One Roof (R)

 9:30 p.m. Under One Roof (R)


TV Tidbits:

Notes of Interest


-Breaking Bad – The Minisode:

Can’t wait until the second season-premiere of AMC drama Breaking Bad on Sunday, March 8? Then check out the first of five original minisodes, each three to five minutes in length, which launched yesterday at www.amctv.com